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我们利用科学提出更准确、更可靠的建议，使网络从低效走向高效。

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Sales Performance

发现真正影响日常品牌级绩效的因素，并使您经销商能够识别和改进运营弱点，以最大限度地提高市场份额。

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Aftersales Performance

授权服务部门制定经过验证的成功计划，以提高服务保留率并提高长期忠诚度。

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Marketing Performance

利用科学的精确度让每一分营销费用都发挥更大的作用——从智能的活动策划到高效的潜在客户管理，再到近乎实时的销售匹配。

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我们覆盖欧洲所有地区，确保您涵盖汽车行业的各个方面。联系我们的任何当地办事处，我们将帮助您走上成功之路。

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最新见解

9月22日nd,  2026

Urban Science Shares Strategies for Navigating Ad Inventory Pressure in an Election Year with Car Dealership Guy

Election cycle advertising creates greater competition for consumer attention and media inventory, putting pressure on dealers to make every marketing dollar work harder. Dealers can navigate shifting media conditions by continually evaluating performance and connecting media investments to actual sales outcomes.

 

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9 月 16th, 2026

Urban Science & Better Car People Discuss AI in the Dealership

In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales […]

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9 月 16th, 2026

Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership

Artificial intelligence is quickly becoming a standard part of the automotive retail experience. From website chat and automated lead response to sales tracking and customer follow-up, AI is…

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9 月 15th, 2026

The Metrics Mirage: Why Inconsistent Retail Data Threatens OEM Margins

Automakers have long overlooked the fact that performance metrics are …

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9 月 11th, 2026

Identifying Pockets of Demand for BEVs, PHEVs and Hybrids in the U.S. Market

When the U.S. government rolled back federal tax credits for electric vehicles* (EVs) in 2025, automakers and dealers were uncertain how demand for battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and hybrids would hold up…

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8 月 21st, 2026

How Invisible Losses Distort Dealership Sales Performance

Dealers are losing leads without knowing when or why…

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8 月 17th, 2026

Why Market Studies Take Years When They Should Take Months

Most OEMs plan for dozens of market studies each year, yet few can deliver even half the target number. The bottleneck is not the complex analysis itself, but the chaotic, […]

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8 月 17th, 2026

Urban Science’s Piermichele Robazza Discusses Untapped Service Lane Potential in Fixed Ops Magazine

Auto buyers are 2–2.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. Yet many dealers still miss opportunities to connect service interactions to sales opportunities.

 

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8 月 11th, 2026

The Conversion Gap: Turning Defection Data into Dealership Growth

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth break down the conversion gap and how dealers can turn data into meaningful dealership growth.

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8 月 10th, 2026

Urban Science launches vehicle sales forecasting module to help OEMs turn daily sales data into a science-driven decision engine

Urban Science today announced the release of its End of Month Forecasting module, which delivers daily visibility into projected vehicle sales performance to automakers doing business in the U.S.  This offering identifies shifts in market conditions before month-end results are finalized, empowering users to act on emerging opportunities and risks sooner than traditional sales […]

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8 月 4th, 2026

How Outcome-Based Incrementality Testing Can Help Wasted Ad Spend from Eroding Media Efficiency

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

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NETWORKPERFORMANCE

主动网络管理可以更有效地将当今的消费者与汽车连接起来。

SALESPERFORMANCE

发现真正影响日常绩效以增加市场份额的因素。

AFTERSALESPERFORMANCE

让顾客回头以提高服务保留率并建立长期忠诚度。

营销PERFORMANCE

科学的精准度让每一分营销费用都发挥更大的作用。

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