TrafficView

关于您的销售和叛逃的完整故事。

TrafficView 通过将经销商的 CRM 数据与 Urban Science® DataHub™ 的全行业销售*数据进行匹配,提供对经销商流量的第一手洞察。TrafficView 可按潜在客户来源、模型、销售人员和地理位置细分这些发现,帮助您找出导致客户转而购买竞争对手的原因,从而使您的经销商能够做出数据驱动的决策。

*销售额指的是汽车单位销售额,并不代表汽车价格或收入。

寻求清晰度的 5 个关键挑战

我们将向您展示如何利用掩盖经销商问题的数据来找到解决方案。虽然您似乎永远无法真正确定经销商流失潜在客户的原因,但实际上可以发现他们的弱点并采取行动来提高绩效。

线索来源
LEAD SOURCES

将您的营销支出和精力集中在有效的资源上

提高对潜在客户来源的销售和流失的了解,以识别机会较少的来源和潜在的处理问题。

后续流程
FOLLOW-UP PROCESSES

暴露潜在客户跟进流程中的弱点

跟踪您的每日销售情况,并清楚地显示您的竞争对手何时超越您的销售业绩并导致您流失。

销售人员表现
SALESPERSON PERFORMANCE

确定销售人员的改进机会

阐明产品组合和销量对业绩的影响以及哪些销售人员的销售损失最多。

库存组合
INVENTORY MIX

告知您库存的型号和配饰

揭示您的经销商线索从其他经销商处购买的车型和装饰,以识别潜在的混合问题。

地理机遇
GEOGRAPHIC OPPORTUNITY

瞄准你的营销努力来获取更多的流量和买家

开车带客户进来,而不是看着他们开车经过。您会发现主要市场区域存在“漏洞”,导致您的销售不断流失到其他经销商。

联系我们

了解竞争对手昨天销售的产品可以为您今天的策略提供参考。

Urban Science® DataHub™ 是我们解决方案背后的力量。它是唯一一个近乎实时的行业销售数据来源*,直接来自汽车制造商,而不是基于模拟或延迟的车辆注册。这些独家数据使您能够根据昨天的见解(而不是上个月或上个季度的见解)做出明智的业务决策。

 

来源:Urban Science® DataHub™ | 新车销售和 Urban Science® DataHub™ | 认证二手车销售
*销售额指的是汽车单位销售额,并不代表汽车价格或收入。
全面覆盖

With access to over 96% of all new vehicle sales and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

近乎实时

我们的 OEM 数据每天更新一次,使我们的解决方案成为业内唯一由近乎实时的销售驱动的解决方案。

超精细洞察

优赛思统计数据提供了所有交易的详细信息,包括销售日期、邮政编码、品牌/型号/装饰、之前的购买情况和销售经销商。

通用连接

这些强大的数据还可以传递到任何平台,扩展经销商对其他投资做出近乎实时的决策的能力。

数据保护

由于数据是我们的基础,我们确保数据受到保护,包括严格遵守消费者级隐私法规,以及对经销商和品牌数据进行严格的分区。

删除叛逃信息。抢占销售。真实的经销商会告诉您我们如何提供帮助。

吉姆·亨尼

丰田性能总经理
和高性能沃尔沃

进步的经销商利用无缝解决方案。

“我发现 TrafficView 中的数据非常有价值,因为我们可以看到流失情况,并了解这些客户的去向。此外,90 天销售期向我们展示了消费者的旅程。从第 7 天到最后一天,我们可以看到流失发生的时间,并将其用于我们的营销工作。”

“流量视图让我们能够一目了然地快速找到潜在的盲点。它最大限度地利用了查看数据所花费的时间,无缝地组织和创建有用的过滤器,以提供指导机会。我通常会将每月流量视图的屏幕截图转发给我们的团队,这样他们就可以看到记分牌,并知道管理团队正在定期寻找增长机会并专注于需要帮助的团队成员。”

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MEDIAPERFORMANCE™

做好每一次营销
美元更加努力地工作。

探索

LEADMANAGEMENT

线索是命脉
你的销售额和
市场策略。

探索

AUTOHOOK®

帮助您的经销商转型
潜在客户转化为购物者
并将购物者转变为买家。

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    主动网络管理可以更有效地将当今的消费者与汽车连接起来。

  • SALESPERFORMANCE

    发现真正影响日常绩效以增加市场份额的因素。

  • AFTERSALESPERFORMANCE

    让顾客回头以提高服务保留率并建立长期忠诚度。

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    科学的精准度让每一分营销费用都发挥更大的作用。

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