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Urban Science Launches Interpretive Intelligence to Enable Faster, Science-Driven Decisions

Urban Science Through the Years: Five Decades of Breakthrough Moments

According to the study, 63% of dealers strongly agreed …

Dealer Confidence Is Rising, But So Is the Risk of Losing Buyers

According to the study, 63% of dealers strongly agreed …

Urban Science Shares Strategies for Navigating Ad Inventory Pressure in an Election Year with Car Dealership Guy

Election cycle advertising creates greater competition for consumer attention and media inventory, putting pressure on dealers to make every marketing dollar work harder. Dealers can navigate shifting media conditions by continually evaluating performance and connecting media investments to actual sales outcomes.

Urban Science & Better Car People Discuss AI in the Dealership

In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales […]

Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership

Artificial intelligence is quickly becoming a standard part of the automotive retail experience. From website chat and automated lead response to sales tracking and customer follow-up, AI is…

The Metrics Mirage: Why Inconsistent Retail Data Threatens OEM Margins

Automakers have long overlooked the fact that performance metrics are …

Identifying Pockets of Demand for BEVs, PHEVs and Hybrids in the U.S. Market

When the U.S. government rolled back federal tax credits for electric vehicles* (EVs) in 2025, automakers and dealers were uncertain how demand for battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and hybrids would hold up…

How Invisible Losses Distort Dealership Sales Performance

Dealers are losing leads without knowing when or why…

Why Market Studies Take Years When They Should Take Months

Most OEMs plan for dozens of market studies each year, yet few can deliver even half the target number. The bottleneck is not the complex analysis itself, but the chaotic, […]