Optimizing Vehicle Sales on Meta

Uncovering the true impact of digital marketing with omnichannel ads

During its More to Move You sales event, Mazda wanted to drive dealership foot traffic and vehicle sales for a digital ad campaign on Facebook and Instagram (Meta).  Mazda collaborated with Urban Science to optimize digital media toward actual vehicle sales rather than online engagement alone. The result of using Urban Science’s daily vehicle sales data to fuel omnichannel advertising on Meta led to big wins for Mazda including:

• Increased ROAS
• Lower cost per incremental sale

To learn more, read the full case study below.

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