A New Route to the Dealership: How Buyers Shop and Dealers Sell in Today’s Automotive Market

Most OEMs plan for dozens of market studies each year, yet few can deliver even half the target number. The bottleneck is not the complex analysis itself, but the chaotic, […]

Auto buyers are 2–2.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. Yet many dealers still miss opportunities to connect service interactions to sales opportunities.

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth break down the conversion gap and how dealers can turn data into meaningful dealership growth.