A New Route to the Dealership: How Buyers Shop and Dealers Sell in Today’s Automotive Market

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.

On the ADOTAT Podcast, Urban Science’s Carl Matter explains why verified vehicle sales, not clicks or impressions, should guide automotive media decisions. He discusses outcome-based advertising, reducing wasted ad spend and using sales truth to improve marketing performance and ROI.