根据 2026 Urban Science Harris Poll Study, auto buyers are 2–2.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. Yet many dealers still miss opportunities to connect service interactions to sales opportunities.
In a new article for Fixed Ops Magazine, Global Practice Director Piermichele Robazza unpacks how OEMs and dealers can boost brand loyalty through service. He notes that by treating service visits as a way to reinforce the path to purchase or repurchase, dealers can protect and grow fixed ops revenue while creating more opportunities for future vehicle sales.
