Smarter Market Alignment. Stronger Sales Effectiveness
How Sustained MarketView Engagement Helped Drive Measurable Gains in Sales Effectiveness.
Rising complexity in local market dynamics and increasing competitive pressure have made it harder for dealers to consistently capture available sales opportunity. One leading automotive manufacturer used MarketView™ to help its dealers better understand where they were winning, losing and where to act—driving stronger sales effectiveness through increased market awareness and consistent engagement.
Consistent MarketView usage helped dealers achieve measurable gains, including:
- A +3.06pp lift in sales effectiveness among consistency engaged dealers vs. non-users in a rolling 12-month year-over-year comparison
- Faster identification of underperforming geographies and lost sales opportunities at a local level, enabling quicker course correction
- Improved competitive capture by reducing sales leakage to both same-brand and competitive dealers through clearer visibility into market dynamics
Learn more through the link below.
阅读案例研究
让我们助您突破。立即联系我们！
最新见解
Why Every Lost Sale Tells a Story: Auto Dealer Today Features Commentary From Urban Science
Today’s vehicle shoppers are more likely than ever to compare multiple dealerships…
Urban Science & Fullpath: Reclaiming Lost Customers – How Dealers Can Turn Defections into New Revenue Streams
In this webinar, Fullpath’s Chief Customer Officer Christina Rosenbach and Urban Science Solution Manager Betsy Marietti explore how dealers can turn lost sales into new revenue opportunities. From real-time defection […]
Urban Science’s Tom Kondrat’s Insights on The Conversation Gap at ASOTU Con
Today’s auto shoppers spend more time researching, compare more brands and visit more dealerships before making a purchase decision. Even so, many dealers remain confident in their sales processes as […]
