与城市科学网络全球实践总监 Simon Bradley 一起进行网络规划
当前事件对汽车网络模式中许多问题的传统观点提出了质疑。突然之间,从网站零售到经销商服务、库存模式到服务中心布局等一切都在接受评估和分析。虽然其中一些变化的极端性质可能是暂时的,但汽车制造商/经销商/客户动态中发生的其他变化可能预示着更系统的转变。
与城市科学网络全球实践总监 Simon Bradley 一起进行网络规划
当前事件对汽车网络模式中许多问题的传统观点提出了质疑。突然之间,从网站零售到经销商服务、库存模式到服务中心布局等一切都在接受评估和分析。虽然其中一些变化的极端性质可能是暂时的,但汽车制造商/经销商/客户动态中发生的其他变化可能预示着更系统的转变。
Discover how Mazda partnered with Urban Science to optimize Meta advertising using daily vehicle sales data, driving higher ROAS and lower cost per incremental sale during its More to Move You sales event.
A leading multi-brand automotive manufacturer transformed market study execution with NetworkDynamics™, reducing timelines from years to under six months while eliminating thousands of hours of manual administrative work.
Discover how Urban Science, The Trade Desk and a leading automotive agency used SalesMatch™ data to power AI-driven audience experimentation. By testing AI-generated look-alike audiences against third-party audiences, the campaign achieved…