与城市科学网络全球实践总监 Simon Bradley 一起探讨 COVID-19 策略
COVID-19 疫情确实震撼了世界。了解汽车行业现状和未来发展，以及 OEM 和经销商现在可以采取哪些措施来为其网络和经销店做好后疫情时代的准备。
5月72020 年
超越危机：执行明天的战略从今天开始
最新见解
8月10th, 2026
Urban Science launches vehicle sales forecasting module to help OEMs turn daily sales data into a science-driven decision engine
Urban Science today announced the release of its End of Month Forecasting module, which delivers daily visibility into projected vehicle sales performance to automakers doing business in the U.S. This offering identifies shifts in market conditions before month-end results are finalized, empowering users to act on emerging opportunities and risks sooner than traditional sales […]
8 月 4th, 2026
How Outcome-Based Incrementality Testing Can Help Wasted Ad Spend from Eroding Media Efficiency
As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…
8 月 4th, 2026
How Today’s Digital-First Buyers Are Reshaping Automotive Retail: Urban Science Shares Perspective in CDG News
Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.
