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最新の洞察

3月 12th,  2026

Mastering Automotive Network Strategy in a Shifting Landscape

Automotive retail network planning has never been simple. Original equipment manufacturers (OEMs) have always balanced coverage, performance and…

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3月 6th, 2026

Why Daily Automotive Sales Data is Critical For AI-Driven Advertising Performance and Algorithmic Decision Making

Advertising workflows look very different today than they did even a year ago. Media workflows that once required constant human oversight are now increasingly automated, with…

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3月 3rd, 2026

Combat Declining Brand Loyalty with Daily ServiceView Usage

Programmatic pricing pressure and rising affordability concerns are reshaping how customers choose where to service their vehicles, putting sustained pressure on automotive brand loyalty. One major automotive brand used…

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3月 2nd, 2026

Urban Science’s Tom Kondrat Joins WardsAuto to Discuss Ultra-Luxury Dealerships

With several ultra-luxury and exotic dealerships having changed hands in recent months, one brand in particular has seen an increase in demand: Ferrari. Despite only having roughly 50 dealerships in […]

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2月 26th, 2026

Urban Science Reinvents the Automotive Retail Network Planning Experience Through NetworkPlanner™ Launch

DETROIT, Feb. 26, 2026 — Urban Science, a leading global automotive consultancy and technology firm, today announced the launch of its NetworkPlanner solution. This new science-driven tool builds on Urban Science’s […]

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2月 18th, 2026

Online Actions + Offline Sales = Big Wins

Programmatic media is a staple among automotive advertisers, but measuring the success of a particular media exposure can be tricky. A…

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2月 17th, 2026

Urban Science 2025 Franchise Activity Report: 95% Of U.S. Markets Held Steady, New Jersey Tops Nation For Dealership Growth

Urban Science® today announced highlights from its 2025 Year-End Automotive Franchise Activity Report (FAR), which shows continued stability…

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2月 15th, 2026

DriveCentric × Urban Science at NADA 2026: Turning Data Into Daily Execution

At NADA 2026, Eric DeMont, global product director at Urban Science, joined DriveCentric’s Steve Roessler and Cable Dahmer Automotive Group’s Brittany Ouellette to show how effective CRM usage drives real […]

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2月 6th, 2026

How Urban Scientists Are Advancing Animal Welfare Across the Globe

At Urban Science, our drive to #DoGreatThings extends well beyond the automotive industry. Our desire to make a positive impact is woven into the fabric of our culture, also manifesting […]

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2月 4th, 2026

Urban Science Appoints Tom Longo as President and Chief Executive Officer

Urban Science®, a global automotive consultancy and technology firm, announced today its board of directors, led by founder Jim Anderson, has appointed Tom Longo to the role of president and CEO.

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1月 30th, 2026

Start with Your Destination: The Shift Toward Outcome-Based Measurement and Optimization in Automotive Advertising

In the midst of this market fragmentation and increased pressure, this analysis offers automotive marketers actionable insights into how outcome-based measurement and optimization can drive success.

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