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Turning Defection Insights Into Dealer Action

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth, discuss customer defection and how dealers can use data to uncover missed opportunities.

Optimizing Vehicles Sales on Meta

Discover how Mazda partnered with Urban Science to optimize Meta advertising using daily vehicle sales data, driving higher ROAS and lower cost per incremental sale during its More to Move You sales event.

Break Through Market Study Bottlenecks with NetworkDynamics

A leading multi-brand automotive manufacturer transformed market study execution with NetworkDynamics™, reducing timelines from years to under six months while eliminating thousands of hours of manual administrative work.

Audience Targeting Experimentation with AI

Discover how Urban Science, The Trade Desk and a leading automotive agency used SalesMatch™ data to power AI-driven audience experimentation. By testing AI-generated look-alike audiences against third-party audiences, the campaign achieved…

Smarter Market Alignment. Stronger Sales Effectiveness

See how sustained MarketView™ engagement helped dealers improve sales effectiveness, strengthen competitive capture and uncover local market opportunities…

Streamlining OEM Contract Management To Improve Network Growth and Agility

Automotive retail network planning has never been simple. Original equipment manufacturers (OEMs) have always balanced coverage, performance and…

Urban Science’s Betsy Marietti Explores Customer Defection Insights at DMSC

Following discussions at DMSC, Urban Science’s Betsy Marietti joined Dealer Advisory Board members Michael McDonald and Michael Moushon for a presentation titled, Do You Know Why You Lost Your Customer? […]

How Urban Scientists Are Supporting Education & Child Care in Their Communities

Access to learning, enrichment and support frequently depends on whether families have the resources, time and local infrastructure to participate. Through our Community Giving Initiative, participating Urban Scientists can nominate […]

Urban Science Harris Poll Study: U.S. Auto Buying More Fragmented, Digital in 2026

DETROIT, Mich., May 13, 2026—Urban Science®, a global automotive consultancy and technology firm, has announced the release of its sixth annual automotive research study in collaboration with The Harris Poll. […]

A New Route to the Dealership: How Buyers Shop and Dealers Sell in Today’s Automotive Market