Urban Science worked with The Harris Poll to conduct a study of 3,005 U.S. adults and 250 U.S. automotive dealers. Uncover key observations on consumer opinions, dealer behavior, and how defection insights fuel better decisions.
7月29日2024 年
赢或学，永不失败：利用流失洞察来提高成交率并增加份额
Urban Science worked with The Harris Poll to conduct a study of 3,005 U.S. adults and 250 U.S. automotive dealers. Uncover key observations on consumer opinions, dealer behavior, and how defection insights fuel better decisions.
7月29日2024 年
赢或学，永不失败：利用流失洞察来提高成交率并增加份额
最新见解
9 月 32025年
Urban Science completes UID2 adoption, boosting automotive targeting and measurement
Urban Science has officially completed the adoption of Unified ID 2.0 (UID2) on The Trade Desk. The emerging technology is a privacy-first identity framework that gives consumers greater control over […]
9 月 2nd, 2025
Defection Data Playbook
Transform your sales strategy with top-performing dealers’ secret weapon: unrivaled defection data powered by the Urban Science® DataHub™. Download the playbook now to convert lost sales into actionable opportunities and elevate your sales effectiveness.
8月18日2025年
Brian Pasch shares key findings from Urban Science’s 2025 research with The Harris Poll
This article was authored by Brian Pasch and originally published on LinkedIn. It highlights research from the 2025 Urban Science Harris Poll study exploring how tariffs, affordability concerns and evolving EV sentiment are shaping consumer behavior in the automotive space.
