Following the release of “Start with Your Destination,” Urban Science’s Director of AdTech Performance, Carl Matter, spoke with Car Dealership Guy about the impact that daily industry sales data can have on dealers and automotive marketers.
Throughout the article, Carl highlights how leveraging offline vehicle sales enables automotive marketing teams with the ability to better connect online customer touchpoints to verified in-store vehicle sales, helping them reduce wasted spend, defend ad budgets and invest in the channels that drive inventory.
