Online Actions + Offline Sales = Big Wins

How a Tier 3 agency helped an OEM using outcome data

Programmatic media is a staple among automotive advertisers, but measuring the success of a particular media exposure can be tricky. A Tier 3 agency used Urban Science’s SalesMatch™ solution to tie an OEM’s offline dealership sales to online media exposure, achieving remarkable outcomes.

Connecting media exposure directly to dealer sales resulted in:

• 3,928 verified sales, representing more than $118M in MSRP revenue
• 95% of dealers enrolled in the program based on its success
• 6% lower cost per sale versus the NADA benchmark

Learn more through the link below.

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