CTV is inherently difficult to measure down to the sales level. However, when VDX.tv leveraged Urban Science’s SalesMatch™ solution, they were able to tie ad exposures to real-world vehicle sales.
VDX.tv used SalesMatch in three distinct ways – sustaining vehicle sales, boosting EV sales and converting active auto shoppers – all with incredible results, including
Read all the use cases to discover how connecting ad exposures with real-world vehicle sales led to big wins.