Leveraging Defection Data to Maximize Marketing & Sales Performance
In today’s competitive market, dealers can’t afford to lose customers without a fight — and our DMSC 25 keynote proved just how critical defection data has become. With an average of 19% of leads defecting from CRMs each month, our panel of industry experts and dealer leaders explored how identifying and addressing process gaps can drive real performance gains. Attendees heard firsthand how top dealerships are leveraging defection insights to optimize lead buys, media spend and team training — while improving follow-up strategies and delivering measurable results.
