At NADA 2026, Eric DeMont, global product director at Urban Science, joined DriveCentric’s Steve Roessler and Cable Dahmer Automotive Group’s Brittany Ouellette to show how effective CRM usage drives real results. From defection insights and extended follow-up strategies to smarter coaching and region-specific tactics, this session breaks down how the DriveCentric and Urban Science integration helps dealers prioritize better and win more deals. The message was clear: the value is not in owning the tool, it is in using it every day.

Check out our full case study with Cable Dahmer 这里 and listen to the full conversation through the link below.