For dealers, the auto-buyer journey doesn’t end when a buyer drives off the lot with a new vehicle—it evolves. Loyalty is built through meaningful, ongoing experiences that make buyers feel valued at every visit.
Piermichele Robazza, Global Practice Director, Aftersales Performance at Urban Science, joined Agent Entrepreneur to discuss how strong data plays a vital role in helping dealers anticipate auto buyers’ needs and consistently deliver white-glove service.
Two major automotive manufacturers needed a scalable, data-driven approach to identify under-performing dealers and provide targeted, consultative support.
Urban Science designed and executed a sales lift study to prove that SalesAlert™ boosts dealer sales performance.
Europe has become a magnet for new automotive entrants. Their rapid expansion has surprised an industry that, until recently, believed long-established names would continue to dominate Europe’s market.
