Urban Science has officially completed the adoption of Unified ID 2.0 (UID2) on The Trade Desk. The emerging technology is a privacy-first identity framework that gives consumers greater control over […]
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This article was authored by Brian Pasch and originally published on LinkedIn. It highlights research from the 2025 Urban Science Harris Poll study exploring how tariffs, affordability concerns and evolving EV sentiment are shaping consumer behavior in the automotive space.