Manufacturers:
See the full market. Connect your media to real sales.

We help automotive marketers see beyond internal and registration data to reveal the complete automotive landscape. By linking your media to verified, industry-wide sales, you’ll have a better understanding of how your audiences move from exposure to purchase – so you can uncover new opportunities and prove which channels and creative drive real vehicle sales.

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Go beyond the customer journey and see what others can’t.

Gain a competitive advantage with daily sales intelligence that reveals true buyer behavior and connects campaigns to automotive sales in near-real-time.

Build Better Customer Relationships

Gain a full view of the market

Understand your customers — and your competitors — across every channel and tier. See where you’re gaining share, where you’re losing it and where to focus next.

Go Beyond the Customer Journey

Get the clearest view of what’s driving sales

Move beyond site traffic and engagement metrics by supercharging your dataset with solutions backed by verified industry sales.

Smarter Planning, Faster Optimization

Act on the industry’s fastest automotive insights

Leverage daily, market-wide data to plan more effectively, monitor performance in real time and optimize spend to current market conditions.

Future-Proof Strategies

Stay ahead of every industry shift

The future is now — keep your media accurate and ahead of the latest market shifts based on real trends, real sales data and customer-based media intelligence.

Unified Measurement

Align every partner around one truth

No more fragmented metrics or siloed decision-making — we’ll help you unify your internal team, agency and platform partners around a consistent, verified view of performance.

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How we help

We work with the leading brands, agencies, publishers and platforms to power our solutions across tiers and channels with industry-wide intelligence and data you can implement at speed and at scale.

制造商机构 Platforms / AdTech Service Providers

制造商

Maximize the potential in every step of your customers’ journeys.

Better understand your customer relationships: Know how your and your competition’s customers are engaging in the marketplace across tiers and channels and how best to connect with them to maximize your chance of media impact.

Go beyond the customer journey: You can’t understand a journey that’s incomplete. Supercharge your data set with solutions backed by daily, industry-wide purchases, so you can identify the full journey from impression to sale and increase your customers’ long-term value.

Win the race before you run it: Give yourself the best chance of deploying winning media strategies by leveraging a broad view of the entire automotive market before you send them live.

Future-proof your strategy: When the market shifts daily, the future is now and you need solutions that help you stay ahead. We deploy daily industry sales data through our solutions to help you optimize campaigns in the moment and adjust strategies and tactics for the future.

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机构

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

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Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

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How We Help

IN-MARKETAUDIENCES™ SUPPRESSIONAUDIENCES™ SALESMATCH™

IN-MARKETAUDIENCES™

Reach real buyers every single day

Connect with shoppers up to 25 times more likely to buy in the next 90 days.
Scale your campaigns with confidence with data-driven insights designed to help you reach real buyers at speed across any market, model, segment and beyond.
Stay ahead of shifting trends and customer behaviors with dynamic, audience-backed targeting.
Take on your competition by targeting competitive brand owners who are actively searching for a new vehicle — ensuring your conquest strategies reach true prospects.
Ensure success by building custom audience segments of auto buyers based on brand, model, segment and loyal or competitive intenders — all predicted to purchase in the next 90 days.

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SUPPRESSIONAUDIENCES™

Stop wasting money on recent buyers

Improve ROAS instantly by removing recent buyers and focusing on in-market shoppers. Advertisers using suppression were able to reinvest up to 10% of their budgets.*
Reduce media fatigue on your audiences and improve the customer experience by stopping post-purchase ad exposure.
Protect your brand’s reputation by removing customers from sales-oriented campaigns immediately after they purchase.

*Based on an Urban Science study in conjunction with a U.S.-based OEM client.

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SALESMATCH™

Prove your media strategies drive real sales.

SalesMatch helped prove 43 times the return on advertising spend for a major OEM through a leading social platform.
Optimize smarter by connecting ad exposures to verified vehicle sales to measure true campaign impact across channels, tiers and audiences.
Get competitive intelligence on lost sales and defections to refine future targeting and media mix strategies.
Uncover hidden performance that traditional analytics tools and walled-garden platforms can’t provide.
Create a singular source of metrics truth across your agency and platform partners.