Agency:
Power results. Prove your impact.

You’re under pressure to deliver measurable outcomes and prove impact.
We help you do both.
Urban Science connects your campaigns to verified, daily sales, so you can see exactly which audiences, channels and creative combinations are driving real results.
You’ll go beyond traditional KPIs and get clarity on what’s working, where to optimize and how to maximize every media dollar.

With seamless integration into your workflow and access to industry-leading data responsibly sourced from first parties, you’ll stay ahead of trends, sharpen your strategy and show clients the true value of your media efforts.

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Get more from your media.

Drive clearer outcomes, prove value and stay ahead of the competition — all without disrupting your workflow.

Full Data Story

Push your KPIs further

Traditional KPIs don’t tell the whole story. We connect your media to daily industrywide sales to complete your view of success and help you understand which audiences and channels are delivering sales — not just clicks or engagements.

Industrywide Sales

Make smarter decisions, faster

Tap into daily, industrywide sales data to continuously enhance your planning, targeting and optimization.

Smooth Integration

Save time without sacrificing performance

Our solutions integrate easily into your existing workflow, eliminating setup friction so you can keep campaigns moving. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Real Buyers

Reach the right shoppers

Use verified purchase behavior to target high-intent audiences and suppress those who have already bought. You’ll spend smarter and deliver stronger results — proving the value of your media strategy.

Leading Intelligence

Chart your path forward with clarity

Access the latest automotive media intelligence to refine strategies and maintain your competitive edge. You’re the expert on your brand; we’re here to help you anticipate your clients’ needs.

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Delivering prescriptive impact across the automotive media ecosystem.

We work with the leading brands, agencies, publishers and platforms to power our solutions across tiers and channels with industry-wide intelligence and data you can implement at speed and at scale.

制造商机构 Platforms / AdTech Service Providers

制造商

Maximize the potential in every step of your customers’ journeys.

Better understand your customer relationships: Know how your and your competition’s customers are engaging in the marketplace across tiers and channels and how best to connect with them to maximize your chance of media impact.

Go beyond the customer journey: You can’t understand a journey that’s incomplete. Supercharge your data set with solutions backed by daily, industry-wide purchases, so you can identify the full journey from impression to sale and increase your customers’ long-term value.

Win the race before you run it: Give yourself the best chance of deploying winning media strategies by leveraging a broad view of the entire automotive market before you send them live.

Future-proof your strategy: When the market shifts daily, the future is now and you need solutions that help you stay ahead. We deploy daily industry sales data through our solutions to help you optimize campaigns in the moment and adjust strategies and tactics for the future.

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机构

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

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Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

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Digital precision to push
the boundaries of your marketing.

Our proprietary DataHub™ outperforms standard registration and purchase data,
unlocking new planning, targeting and optimization accuracy.

规划INTELLIGENCE™ IN-MARKETAUDIENCES™ SUPPRESSIONAUDIENCES™ SALESMATCH™

规划INTELLIGENCE™

Help your clients plan smarter

Identify high-impact opportunities with the greatest potential for your clients’ success, using data from the entire automotive market, down to ZIP code, dealer and segment.
Plan with precision by leveraging daily sales activity from the entire country or LMAs to inform smarter media strategies that reflect real-time dynamics, not outdated assumptions.
Agencies saw a doubling in dealership calls for their clients and gained market share from key competitors after applying this strategy.

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IN-MARKETAUDIENCES™

Reach real, ready-to-buy customers

Reach high-intent audiences built from verified, person-level daily industry sales data to identify individuals most likely to purchase a specific brand, model, segment or conquest set within the next 90 days.
Get precision targeting and predictive strength with machine learning trained on signals, including past purchase behavior, and refine your strategy by factoring in variables like proximity to dealers, wealth indicators, life stage and even weather patterns.
Target households up to 25 times more likely to purchase compared with average auto-buying households.
Our audiences result in an average purchase rate 2.5 times higher than our leading competitors’ audiences.

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SUPPRESSIONAUDIENCES™

Minimize wasted ad spend and focus on today’s shoppers.

Suppress recent automotive buyers and other low-intent audiences to maximize spend efficiency. You’ll reduce media waste and boost ROI by excluding shoppers unlikely to reenter the market.
Enhance campaign performance instantly and optimize your in-market spend with a suppression solution that integrates seamlessly into your existing workflow.
Advertisers applying suppression were able to reinvest up to 15% of their ad budget.*

*Recent studies by Urban Science showed suppression results are highest for in-market and retail campaigns.

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SALESMATCH™

Prove media drives real sales, not just clicks.

Show definitive proof that your media strategies are reaching actual vehicle buyers by connecting ad exposures to automotive sales, helping you optimize campaign channels, creative treatments and geographic targeting.
Understand the entire customer journey through our deterministic, first-party matching to real purchases at scale, taking your measurement beyond web metrics and click-through rates.
Grow ad budgets by demonstrating clear sales correlation and impact with transparent, validated performance metrics.
One agency proved 43 times ROAS for a major OEM on a leading social platform using SalesMatch.
A recent OEM study revealed a 66% increase in Tier 1 sales attribution, an 83% lift in Tier 2 and a 12% reduction in cost per unit sold when optimizing toward actual vehicle sales.