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汽车国情咨文会议

2025年5月13日至16日

细节

What if your most powerful personalization engine wasn’t AI — but historical behavior? That was the core idea explored in our ASOTUCON 2025 keynote, which encouraged attendees to take a fresh look at the behavioral data already within their systems. Rather than focusing solely on new technologies, the discussion emphasized the value of past purchases, service patterns and communication preferences in shaping next-best actions. Attendees walked away with a practical framework for behavioral segmentation, creative ways to activate defection data in both marketing and service and compelling examples of how past behavior is already predicting present success. The session made one thing clear: the future of personalization may be rooted in the past — if you know where to look.



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即将举行的活动

汽车行业女性

日期:
2025年8月3日至6日

ANA 2025:测量与分析

日期:
2025年9月8日至10日
Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    主动网络管理可以更有效地将当今的消费者与汽车连接起来。

  • SALESPERFORMANCE

    发现真正影响日常绩效以增加市场份额的因素。

  • AFTERSALESPERFORMANCE

    让顾客回头以提高服务保留率并建立长期忠诚度。

  • 营销PERFORMANCE

    科学的精准度让每一分营销费用都发挥更大的作用。

ZH

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