New-vehicle buyer lead defection isn’t just about price or inventory — it’s often the result of gaps in the sales process.
Kristine Lentz, Urban Science’s product operations manager, joined the The Dealer Playbook Podcast with Michael Cirillo to explore the impact of defection on close rates, sales performance and overall effectiveness. Throughout the episode, Kristine also discusses common fears dealers face when first confronting defection data, and what dealers can do once they gain visibility into where their leads are buying.
From early adoption to advanced use, dealerships can leverage these insights to refine team performance and deliver a stronger customer experience.
