DriveCentric, a leading provider of modern CRM solutions for automotive dealerships, has partnered with Urban Science, a global automotive consultancy and technology firm, to introduce a new bi-directional integration. This seamless, real-time data-sharing capability empowers dealers to refine workflows, adjust messaging, and enhance training efforts.

Through this integration, dealers using the DriveCentric CRM gain access to Urban Science’s unmatched defection (lost sales) data—updated daily—allowing them to swiftly identify opportunities for improved performance.

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