Connecting the dots from pin to purchase

Digital touchpoints influence vehicle sales

Understanding which digital touchpoints truly influence offline vehicle sales can be challenging, even for automakers.

Mazda North America was using Pinterest in different campaigns on the social platform, but were looking to connect digital engagement on Pinterest to actual purchases at Mazda dealerships.

By using Urban Science’s SalesMatch™ solution in collaboration with Pinterest, the automaker was able to:

• Link campaigns directly to sales
• See a massive increase in return on ad spend
• Show a higher lift for platform dealer handoff actions

Read the full case study to discover how connecting digital touchpoints to offline sales led to big wins.

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