Urban Science has officially completed the adoption of Unified ID 2.0 (UID2) on The Trade Desk. The emerging technology is a privacy-first identity framework that gives consumers greater control over […]

Transform your sales strategy with top-performing dealers’ secret weapon: unrivaled defection data powered by the Urban Science® DataHub™. Download the playbook now to convert lost sales into actionable opportunities and elevate your sales effectiveness.

This article was authored by Brian Pasch and originally published on LinkedIn. It highlights research from the 2025 Urban Science Harris Poll study exploring how tariffs, affordability concerns and evolving EV sentiment are shaping consumer behavior in the automotive space.