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最新の洞察

2月 18th,  2026

Online Actions + Offline Sales = Big Wins

Programmatic media is a staple among automotive advertisers, but measuring the success of a particular media exposure can be tricky. A…

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2月 17th, 2026

Urban Science 2025 Franchise Activity Report: 95% Of U.S. Markets Held Steady, New Jersey Tops Nation For Dealership Growth

Urban Science® today announced highlights from its 2025 Year-End Automotive Franchise Activity Report (FAR), which shows continued stability…

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2月 15th, 2026

DriveCentric × Urban Science at NADA 2026: Turning Data Into Daily Execution

At NADA 2026, Eric DeMont, global product director at Urban Science, joined DriveCentric’s Steve Roessler and Cable Dahmer Automotive Group’s Brittany Ouellette to show how effective CRM usage drives real […]

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2月 6th, 2026

How Urban Scientists Are Advancing Animal Welfare Across the Globe

At Urban Science, our drive to #DoGreatThings extends well beyond the automotive industry. Our desire to make a positive impact is woven into the fabric of our culture, also manifesting […]

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2月 4th, 2026

Urban Science Appoints Tom Longo as President and Chief Executive Officer

Urban Science®, a global automotive consultancy and technology firm, announced today its board of directors, led by founder Jim Anderson, has appointed Tom Longo to the role of president and CEO.

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1月 30th, 2026

Start with Your Destination: The Shift Toward Outcome-Based Measurement and Optimization in Automotive Advertising

In the midst of this market fragmentation and increased pressure, this analysis offers automotive marketers actionable insights into how outcome-based measurement and optimization can drive success.

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1月 23rd, 2026

How One Urban Scientist Helped Spark a Love of Reading in Nashville

Community service isn’t always glamorous. In fact, many times it requires sacrifice and sweat equity. Sometimes it looks like cardboard dust, ink-smudged thumbs and a row of bankers’ boxes filling […]

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1月 21st, 2026

Back to Brilliant Basics: Urban Science’s Betsy Marietti Joins ASOTU to Introduce SalesAlert™ Enhancement

Through this webinar, learn how SalesAlert turns auto buyer feedback into insights for sales coaching, customer experience improvements and performance tracking.

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1月 20th, 2026

A Stage for Change: Urban Scientist Volunteers with SB Teatro in Rome

Each year, our company’s Community Giving Initiative empowers employees to transform individual passions into meaningful community support. The program invites Urban Scientists to nominate a nonprofit close to their hearts […]

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1月 14th, 2026

第4四半期EV小売販売レポート

This Q4 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through January 2nd, 2026…

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1月 7th, 2026

Why EVs Aren’t Going Anywhere: Car and Driver Features Commentary From Urban Science

The past year saw automakers pull back on electric vehicles, driven in part by headlines surrounding the end of federal tax credits in October 2025. Despite these concerns, recent record-breaking […]

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