{"id":8838,"date":"2026-08-04T11:51:47","date_gmt":"2026-08-04T15:51:47","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-08-04T11:51:47","modified_gmt":"2026-08-04T15:51:47","slug":"carl-matter-adotat-podcast-outcome-based-advertising","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/carl-matter-adotat-podcast-outcome-based-advertising\/","title":{"rendered":"Urban Science’s Carl Matter Discusses Outcome-Based Advertising on the ADOTAT Podcast"},"content":{"rendered":"

Automotive marketers continue to invest billions in digital advertising, yet many still measure success through clicks, impressions and other proxy metrics instead of verified vehicle sales. As pressure mounts to improve marketing efficiency, automakers and dealers need a more accurate way to connect media investments to real-world outcomes.<\/p>\n

Carl Matter, Director of AdTech Performance at Urban Science, joined the ADOTAT Podcast to discuss how outcome-based measurement is reshaping automotive advertising. Drawing on Urban Science’s industry expertise, Matter explains how marketers can improve media performance by optimizing campaigns against verified sales and replacing assumptions with measurable business results.<\/p>\n

Listen Here<\/a><\/h5>","protected":false},"excerpt":{"rendered":"

Automotive marketers continue to invest billions in digital advertising, yet many still measure success through clicks, impressions and other proxy metrics instead of verified vehicle sales. As pressure mounts to […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8838","post","type-post","status-publish","format-standard","hentry","solution-media-performance","resource-type-newsroom","resource-type-newsroom-plus","resource-topic-media-optimization","focus-area-adtech","focus-area-north-america"],"acf":[],"yoast_head":"\r\nUrban Science's Carl Matter Discusses Outcome-Based Advertising on the ADOTAT Podcast - Urban Science<\/title>\r\n<meta name=\"description\" content=\"Carl Matter of Urban Science joins the ADOTAT Podcast to discuss why automotive marketers should measure media performance using verified vehicle sales instead of clicks.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/zh\/resources\/carl-matter-adotat-podcast-outcome-based-advertising\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Urban Science's Carl Matter Discusses Outcome-Based Advertising on the ADOTAT Podcast - 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