{"id":8555,"date":"2026-05-19T16:10:22","date_gmt":"2026-05-19T20:10:22","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-05-19T16:10:22","modified_gmt":"2026-05-19T20:10:22","slug":"urban-science-conversion-gap-customer-defection-dmsc","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/urban-science-conversion-gap-customer-defection-dmsc\/","title":{"rendered":"Urban Science\u2019s Betsy Marietti Explores Customer Defection Insights at DMSC"},"content":{"rendered":"<p><span style=\"font-size: 20px;\">Following discussions at DMSC, Urban Science&#8217;s Betsy Marietti joined Dealer Advisory Board members Michael McDonald and Michael Moushon for a presentation titled, <em>Do You Know Why You Lost Your Customer? We Do.\u00a0<\/em><\/span><\/p>\n<p>During the session,\u00a0 the group explored how the conversion gap has become the industry&#8217;s new battleground, highlighting the growing importance of understanding why customers defect during the buying journey.<\/p>\n<p>Betsy, Michael and Michael shared insights into the data and behaviors behind lost sales, discussing how dealers can better identify breakdowns in the customer experience, uncover competitive trends and take more strategic action to improve conversion and retention.<\/p>\n<h5><a href=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/05\/DMSC_Workshop_2026.pdf\" target=\"_blank\" rel=\"noopener\">View the Presentation<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Following discussions at DMSC, Urban Science&#8217;s Betsy Marietti joined Dealer Advisory Board members Michael McDonald and Michael Moushon for a presentation titled, Do You Know Why You Lost Your Customer? [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8555","post","type-post","status-publish","format-standard","hentry","resource-type-newsroom","resource-type-newsroom-plus","resource-topic-data","resource-topic-dealership-operations","focus-area-dealer","focus-area-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Urban Science Explores the Conversion Gap &amp; Customer Defection at DMSC<\/title>\r\n<meta name=\"description\" content=\"Urban Science&#039;s Betsy Marietti and members of their Dealer Advisory Board discussed the conversion gap and customer defection trends at DMSC.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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