{"id":7444,"date":"2025-11-13T11:50:01","date_gmt":"2025-11-13T16:50:01","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-02-17T10:18:25","modified_gmt":"2026-02-17T15:18:25","slug":"beyond-the-initial-sale-urban-sciences-piermichele-robazza-on-datas-role-in-auto-buyer-retention","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/beyond-the-initial-sale-urban-sciences-piermichele-robazza-on-datas-role-in-auto-buyer-retention\/","title":{"rendered":"Beyond The Initial Sale: Urban Science’s Piermichele Robazza on Data’s Role in Auto-Buyer Retention"},"content":{"rendered":"

For dealers, the auto-buyer journey doesn’t end when a buyer drives off the lot with a new vehicle\u2014it evolves. Loyalty is built through meaningful, ongoing experiences that make buyers feel valued at every visit.<\/p>\n

Piermichele Robazza, Global Practice Director, Aftersales Performance at Urban Science, joined Agent Entrepreneur to discuss how strong data plays a vital role in helping dealers anticipate auto buyers’ needs and consistently deliver white-glove service.<\/p>\n

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For dealers, the auto-buyer journey doesn’t end when a buyer drives off the lot with a new vehicle\u2014it evolves. Loyalty is built through meaningful, ongoing experiences that make buyers feel […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7444","post","type-post","status-publish","format-standard","hentry","resource-type-newsroom","resource-type-newsroom-plus","focus-area-north-america"],"acf":[],"yoast_head":"\r\nBeyond The Initial Sale: Urban Science's Piermichele Robazza on Data's Role in Auto-Buyer Retention - Urban Science<\/title>\r\n<meta name=\"description\" content=\"For dealers, the auto-buyer journey doesn't end when a buyer drives off the lot with a new vehicle\u2014it evolves. 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