{"id":6816,"date":"2025-06-16T16:27:34","date_gmt":"2025-06-16T20:27:34","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-04-29T15:21:40","modified_gmt":"2026-04-29T19:21:40","slug":"how-past-performance-predicts-future-behavior","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/how-past-performance-predicts-future-behavior\/","title":{"rendered":"How Past Performance Predicts Future Behavior"},"content":{"rendered":"<p>What if your most powerful personalization engine wasn\u2019t AI \u2014 but historical behavior? That was the core idea explored in our ASOTUCON 2025 keynote, which encouraged attendees to take a fresh look at the behavioral data already within their systems. Rather than focusing solely on new technologies, the discussion emphasized the value of past purchases, service patterns and communication preferences in shaping next-best actions. Attendees walked away with a practical framework for behavioral segmentation, creative ways to\u00a0<a href=\"https:\/\/www.urbanscience.com\/zh\/salesalert\/\" target=\"_blank\" rel=\"noopener noreferrer\">activate defection data<\/a>\u00a0in both marketing and service and compelling examples of how past behavior is already predicting present success. The session made one thing clear: the future of personalization may be rooted in the past \u2014 if you know where to look.<\/p>\n<p><iframe style=\"width: 100%; height: auto; aspect-ratio: 16\/9;\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lqDed2XSw2Y\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h3>Interested in activating defection data at your dealership? Share your info and we&#8217;ll be in touch.<\/h3>\n<p><script>\n        if (typeof hbspt !== \"undefined\" && typeof hbspt.forms !== \"undefined\" && typeof hbspt.forms.create === \"function\") {\n            hbspt.forms.create({\n                portalId: \"46378511\",\n                formId: \"5c8781c4-e2e4-49ec-af8b-d08aa59f282d\",\n        region: \"na1\"\n            });\n        }\n    <\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>What if your most powerful personalization engine wasn\u2019t AI \u2014 but historical behavior? That was the core idea explored in our ASOTUCON 2025 keynote, which encouraged attendees to take a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6816","post","type-post","status-publish","format-standard","hentry","solution-dealership-performance","resource-type-webinars","resource-topic-dealership-operations","focus-area-dealer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How Past Performance Predicts Future Behavior - Urban Science<\/title>\r\n<meta name=\"description\" content=\"How past performance predicts future behavior, an idea explored in our ASOTUCON 2025 keynote.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/zh\/resources\/how-past-performance-predicts-future-behavior\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Past Performance Predicts Future Behavior - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"How past performance predicts future behavior, an idea explored in our ASOTUCON 2025 keynote.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/zh\/resources\/how-past-performance-predicts-future-behavior\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-06-16T20:27:34+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:21:40+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/06\/PastPerformance.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"671\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Anthony Orr\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/\"},\"author\":{\"name\":\"Anthony Orr\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/person\\\/73ee0da2d612ae3b05d73582066d1916\"},\"headline\":\"How Past Performance Predicts Future Behavior\",\"datePublished\":\"2025-06-16T20:27:34+00:00\",\"dateModified\":\"2026-04-29T19:21:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/\"},\"wordCount\":154,\"publisher\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\"},\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/\",\"name\":\"How Past Performance Predicts Future Behavior - Urban Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#website\"},\"datePublished\":\"2025-06-16T20:27:34+00:00\",\"dateModified\":\"2026-04-29T19:21:40+00:00\",\"description\":\"How past performance predicts future behavior, an idea explored in our ASOTUCON 2025 keynote.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/how-past-performance-predicts-future-behavior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.urbanscience.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Past Performance Predicts Future Behavior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#website\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/\",\"name\":\"Urban Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.urbanscience.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\",\"name\":\"Urban Science\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/urbanscience-social-696.png\",\"contentUrl\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/urbanscience-social-696.png\",\"width\":696,\"height\":696,\"caption\":\"Urban Science\"},\"image\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/person\\\/73ee0da2d612ae3b05d73582066d1916\",\"name\":\"Anthony Orr\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Past Performance Predicts Future Behavior - Urban Science","description":"How past performance predicts future behavior, an idea explored in our ASOTUCON 2025 keynote.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbanscience.com\/zh\/resources\/how-past-performance-predicts-future-behavior\/","og_locale":"zh_CN","og_type":"article","og_title":"How Past Performance Predicts Future Behavior - Urban Science","og_description":"How past performance predicts future behavior, an idea explored in our ASOTUCON 2025 keynote.","og_url":"https:\/\/www.urbanscience.com\/zh\/resources\/how-past-performance-predicts-future-behavior\/","og_site_name":"Urban Science","article_published_time":"2025-06-16T20:27:34+00:00","article_modified_time":"2026-04-29T19:21:40+00:00","og_image":[{"width":1200,"height":671,"url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/06\/PastPerformance.jpg","type":"image\/jpeg"}],"author":"Anthony Orr","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/#article","isPartOf":{"@id":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/"},"author":{"name":"Anthony Orr","@id":"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916"},"headline":"How Past Performance Predicts Future Behavior","datePublished":"2025-06-16T20:27:34+00:00","dateModified":"2026-04-29T19:21:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/"},"wordCount":154,"publisher":{"@id":"https:\/\/www.urbanscience.com\/#organization"},"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/","url":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/","name":"How Past Performance Predicts Future Behavior - Urban Science","isPartOf":{"@id":"https:\/\/www.urbanscience.com\/#website"},"datePublished":"2025-06-16T20:27:34+00:00","dateModified":"2026-04-29T19:21:40+00:00","description":"How past performance predicts future behavior, an idea explored in our ASOTUCON 2025 keynote.","breadcrumb":{"@id":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbanscience.com\/resources\/how-past-performance-predicts-future-behavior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.urbanscience.com\/"},{"@type":"ListItem","position":2,"name":"How Past Performance Predicts Future Behavior"}]},{"@type":"WebSite","@id":"https:\/\/www.urbanscience.com\/#website","url":"https:\/\/www.urbanscience.com\/","name":"\u57ce\u5e02\u79d1\u5b66","description":"","publisher":{"@id":"https:\/\/www.urbanscience.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbanscience.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/www.urbanscience.com\/#organization","name":"\u57ce\u5e02\u79d1\u5b66","url":"https:\/\/www.urbanscience.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png","contentUrl":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png","width":696,"height":696,"caption":"Urban Science"},"image":{"@id":"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916","name":"Anthony Orr"}]}},"_links":{"self":[{"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/posts\/6816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/comments?post=6816"}],"version-history":[{"count":2,"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/posts\/6816\/revisions"}],"predecessor-version":[{"id":8331,"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/posts\/6816\/revisions\/8331"}],"wp:attachment":[{"href":"https:\/\/www.urbanscience.com\/zh\/wp-json\/wp\/v2\/media?parent=6816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}