{"id":6610,"date":"2025-05-12T10:53:31","date_gmt":"2025-05-12T14:53:31","guid":{"rendered":"https:\/\/www.urbanscience.com\/insightlab\/\/"},"modified":"2025-05-12T10:59:14","modified_gmt":"2025-05-12T14:59:14","slug":"fullpath-elevates-customer-data-platform-cdp-with-urban-science-defection-data-integration","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/fullpath-elevates-customer-data-platform-cdp-with-urban-science-defection-data-integration\/","title":{"rendered":"Fullpath Elevates Customer Data Platform (CDP) with Urban Science Defection Data Integration"},"content":{"rendered":"

News release originally published by Fullpath<\/em><\/p>\n

DETROIT, Mich.,\u00a0April 24, 2025\u00a0\/PRNewswire\/ — Fullpath, automotive’s leading Customer Data Platform (CDP), is thrilled to announce its latest integration with Urban Science, a leading global automotive consultancy and technology firm, ushering in a new era of customer engagement and retention strategies. This data integration enables Fullpath to enrich its customer profiles through Urban Science’s unrivaled defection (lost sales) data \u2013 updated daily \u2013 allowing dealers to identify customers who made new, or certified preowned (CPO), vehicle purchases at same- and competitive-brand dealerships each day.<\/p>\n

Urban Science’s defection data empowers dealers to know when leads in their CRM buy cars elsewhere, driving Fullpath’s marketing automation efforts to more efficient and productive outcomes. In the dealer space, Urban Science’s daily defection data powers the company’s turnkey\u00a0\u9500\u552e\u63d0\u9192<\/a>\u00a0\u548c\u00a0\u4ea4\u901a\u89c6\u56fe<\/a>\u00a0solutions, which are used by almost 4,000 dealers to uncover previously unseen insights regarding dealership traffic across brands and locations. These insights deliver unmatched visibility of a dealership’s losses, helping dealers learn from missed opportunities to improve marketing\/CX and sales effectiveness.<\/p>\n

“Tapping the power of Urban Science’s unrivaled daily sales data to unlock defection insights\u2013 which position dealers to better compete in their markets \u2013 into our CDP is a major leap forward in how dealerships connect with their customers,” said\u00a0Christina Rosenbach, VP of Customer Experience at Fullpath. “This intelligence enables dealers to immediately recognize when a lead has purchased elsewhere \u2013 enhancing a dealer’s depth of customer insight and personalization options so marketing workflows can stay agile and easily target active, high-potential service opportunities. It’s about making every touchpoint smarter, more relevant, and more efficient.”<\/p>\n

Through Urban Science’s defection insights, Fullpath clients can craft personalized messages to acknowledge key concerns that may have resulted in a lost sale, positioning the dealership as a reliable partner for future service needs and enhancing the potential for long-term loyalty and relationship building.<\/p>\n

Key features of this integration include:<\/p>\n