{"id":4860,"date":"2024-09-06T17:07:39","date_gmt":"2024-09-06T21:07:39","guid":{"rendered":"https:\/\/www.urbanscience.com\/insightlab\/\/"},"modified":"2025-05-22T16:45:17","modified_gmt":"2025-05-22T20:45:17","slug":"why-data-and-analytics-are-key-to-effective-ev-marketing","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u6570\u636e\u548c\u5206\u6790\u662f\u6709\u6548\u7535\u52a8\u6c7d\u8f66\u8425\u9500\u7684\u5173\u952e"},"content":{"rendered":"

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\u672c\u6587\u6700\u521d\u520a\u767b\u4e8e \u8425\u9500\u6f5c\u80fd<\/a><\/em><\/p>\n

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\u5728\u65e5\u76ca\u589e\u957f\u4f46\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u7535\u52a8\u6c7d\u8f66\u5e02\u573a\u4e2d\uff0cOEM\u3001\u6c7d\u8f66\u7ecf\u9500\u5546\u53ca\u5176\u9700\u6c42\u65b9\u5e73\u53f0 (DSP) \u548c\u4ee3\u7406\u5546\u9762\u4e34\u7740\u53e6\u4e00\u4e2a\u969c\u788d\uff1a\u5982\u4f55\u7cbe\u51c6\u5b9a\u4f4d\u5e76\u5411\u53ef\u80fd\u8d2d\u4e70\u6c7d\u8f66\u548c\u5361\u8f66\u7684\u6d88\u8d39\u8005\u8fdb\u884c\u8425\u9500\u3002\u4ece\u6839\u672c\u4e0a\u8bb2\uff0cOEM\u3001\u7ecf\u9500\u5546\u53ca\u5176\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u9762\u4e34\u7684\u95ee\u9898\u662f\u7f3a\u4e4f\u9ad8\u8d28\u91cf\u7684\u53d7\u4f17\u6570\u636e\u3002<\/p>\n

\u201c\u73b0\u4ee3\u7535\u52a8\u6c7d\u8f66\u95ee\u4e16\u65f6\u95f4\u4e0d\u957f\u3002\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5b83\u662f\u4e00\u79cd\u5168\u65b0\u7684\u6d88\u8d39\u4ea7\u54c1\uff0c\u201dUrban Science \u4ea7\u54c1\u5f00\u53d1\u603b\u76d1 Scott Clark \u8bf4\u9053\uff0c\u8be5\u516c\u53f8\u4e3a\u539f\u59cb\u8bbe\u5907\u5236\u9020\u5546\u3001\u7ecf\u9500\u5546\u4ee5\u53ca\u652f\u6301\u4ed6\u4eec\u7684\u5e7f\u544a\u6280\u672f\u516c\u53f8\u63d0\u4f9b\u670d\u52a1\u3002\u201c\u5e7f\u544a\u5546\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u5728\u5e7f\u544a\u6280\u672f\u4f9b\u5e94\u94fe\u4e2d\u8bc6\u522b\u7535\u52a8\u6c7d\u8f66\u610f\u5411\u8005\uff0c\u800c\u6709\u65f6\uff0c\u8fd9\u79cd\u4f9b\u5e94\u94fe\u4e2d\u7684\u566a\u97f3\u6bd4\u4fe1\u606f\u91cf\u66f4\u5927\u3002\u201d<\/p>\n

\u5728\u7f3a\u4e4f\u826f\u597d\u6570\u636e\u7684\u60c5\u51b5\u4e0b\uff0cOEM\u3001\u7ecf\u9500\u5546\u7f51\u7edc\u3001DSP \u53ca\u5176\u4ee3\u7406\u673a\u6784\u5fc5\u987b\u4f9d\u8d56\u4ee3\u7406\u6570\u636e\u548c\u65b9\u6cd5\u3002\u4e00\u79cd\u65b9\u6cd5\u662f\u7b80\u5355\u5730\u5c06\u8425\u9500\u9884\u7b97\u96c6\u4e2d\u5728\u7ebd\u7ea6\u548c\u52a0\u5229\u798f\u5c3c\u4e9a\u7b49\u7535\u52a8\u6c7d\u8f66\u9500\u91cf\u5f88\u5927\u7684\u5730\u533a\u3002\u4f46\u8fd9\u5f88\u96be\u6210\u4e3a\u8bc6\u522b\u6f5c\u5728\u5ba2\u6237\u548c\u6700\u5927\u5316\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7684\u7cbe\u786e\u7b56\u7565\u3002<\/p>\n

\u53e6\u4e00\u79cd\u8bc6\u522b\u5bf9\u7535\u52a8\u6c7d\u8f66\u611f\u5174\u8da3\u7684\u5bb6\u5ead\u7684\u73b0\u884c\u7b56\u7565\u662f\u521b\u5efa\u4e70\u5bb6\u6863\u6848\uff0c\u7528\u4e8e\u5b9a\u4f4d\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3002\u4f46\u8be5\u7b56\u7565\u672c\u8d28\u4e0a\u5b58\u5728\u5c40\u9650\u6027\uff0c\u56e0\u4e3a\u7528\u4e8e\u6784\u5efa\u6863\u6848\u7684\u6e90\u6570\u636e\u4e0d\u5b8c\u6574\u4e14\u4e0d\u7279\u5b9a\u4e8e\u7535\u52a8\u6c7d\u8f66\u3002\u5982\u679c\u6ca1\u6709\u7535\u52a8\u6c7d\u8f66\u6570\u636e\uff0c\u5c31\u5f88\u96be\u521b\u5efa\u4e00\u4e2a\u597d\u7684\u7535\u52a8\u6c7d\u8f66\u6a21\u578b\u3002Urban Science \u7684 AdTech Performance \u603b\u76d1 Carl Matter \u8868\u793a\uff1a\u201c\u76ee\u524d\u6709\u5f88\u591a\u7cdf\u7cd5\u7684\u5efa\u6a21\u65b9\u6cd5\u3002\u201d\u201c\u4f8b\u5982\uff0c\u53ea\u89c2\u5bdf\u4e86\u90e8\u5206\u4eba\u53e3\u7684\u6570\u636e\u63d0\u4f9b\u5546\u4f1a\u4f7f\u7528\u63a8\u8bba\u7edf\u8ba1\u6570\u636e\u6765\u5efa\u6a21\u9ad8\u8fbe 100%\uff0c\u5e76\u58f0\u79f0\u6db5\u76d6\u6574\u4e2a\u4eba\u53e3\u3002\u201d\u6216\u8005\u7b80\u5355\u5730\u8bf4\uff0c\u63a8\u8bba\u7edf\u8ba1\u6570\u636e\u7528\u4e8e\u5f25\u8865\u6570\u636e\u63d0\u4f9b\u5546\u6ca1\u6709\u5168\u9762\u7535\u52a8\u6c7d\u8f66\u9500\u552e\u6570\u636e\u7684\u4e8b\u5b9e\u3002<\/p>\n

\u9500\u552e\u6570\u636e\u4f5c\u4e3a\u5b9a\u5411\u8425\u9500\u7684\u57fa\u7840<\/strong><\/h4>\n

\u4e0d\u5e78\u7684\u662f\uff0c\u4ec5\u57fa\u4e8e\u4ee3\u7406\u6570\u636e\u7684\u5b9a\u4f4d\u5728\u8bc6\u522b\u6709\u610f\u8d2d\u4e70\u7535\u52a8\u6c7d\u8f66\u7684\u4eba\u7fa4\u65b9\u9762\u80fd\u529b\u6709\u9650\uff0c\u56e0\u4e3a\u6570\u636e\u4e0d\u8db3\uff0c\u800c\u4e14\u7f3a\u4e4f\u80fd\u591f\u5728\u5927\u578b\u6570\u636e\u96c6\u4e2d\u786e\u5b9a\u8d8b\u52bf\u548c\u673a\u4f1a\u7684\u5206\u6790\u3002\u4eba\u53e3\u548c\u5730\u7406\u6570\u636e\u4ee5\u53ca\u63a8\u8bba\u7edf\u8ba1\u65e0\u7591\u5177\u6709\u4ef7\u503c\u3002\u53ea\u662f\u5229\u7528\u8fc7\u53bb\u7684\u8d2d\u4e70\u6570\u636e\u53ef\u4ee5\u63d0\u9ad8\u9884\u6d4b\u80fd\u529b\uff0c\u5e76\u66f4\u7ec6\u81f4\u5730\u4e86\u89e3\u53d7\u4f17\u3002\u4f8b\u5982\uff0cUrban Science \u7684 Matter \u6307\u51fa\uff0c\u5bf9\u9500\u552e\u6570\u636e\u7684\u6df1\u5165\u7814\u7a76\u8868\u660e\uff0c\u5361\u8f66\u8f66\u4e3b\u5bf9\u7535\u52a8\u6c7d\u8f66\u7684\u5174\u8da3\u7684\u5148\u5165\u4e4b\u89c1\u662f\u9519\u8bef\u7684\u3002<\/p>\n

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\u8be6\u7ec6\u800c\u672c\u5730\u5316\u7684\u8d2d\u4e70\u91cf\u6570\u636e\u4e0e\u590d\u6742\u7684\u5206\u6790\u76f8\u7ed3\u5408\uff0c\u5bf9\u4e8e\u5236\u5b9a\u6709\u6548\u7684\u77ed\u671f\u548c\u957f\u671f\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u4f8b\u5982\uff0cUrban Science \u5229\u7528\u6570\u5341\u5e74\u6765\u4e0e OEM \u5efa\u7acb\u7684\u5408\u4f5c\u5173\u7cfb\u6240\u83b7\u5f97\u7684\u6570\u636e\uff0c\u786e\u5b9a\u5168\u56fd\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7279\u5b9a\u7535\u52a8\u6c7d\u8f66\u578b\u53f7\u6216\u54c1\u724c\u7684\u5bb6\u5ead\u3002\u4e00\u5207\u90fd\u59cb\u4e8e\u9ad8\u8d28\u91cf\u7684\u6570\u636e\u3002<\/p>\n

Matter \u8868\u793a\uff1a\u201c\u6211\u4eec\u77e5\u9053\u5386\u53f2\u9500\u552e\u6570\u636e\u5bf9\u672a\u6765\u9500\u552e\u7684\u9884\u6d4b\u80fd\u529b\u6700\u5f3a\u3002\u8fd9\u662f\u6211\u4eec\u7684\u4f18\u52bf\u3002\u6211\u4eec\u8be6\u7ec6\u4e86\u89e3\u6bcf\u7b14\u8d2d\u4e70\u7684\u4eba\u5458\u3001\u5185\u5bb9\u3001\u65f6\u95f4\u548c\u5730\u70b9\u3002\u9500\u552e\u91cf\u00a0<\/a>\u6570\u636e\u6df1\u5165\u5230\u4e2a\u4eba\u5c42\u9762\uff0c\u8fd9\u662f\u9ad8\u6548\u5b9a\u4f4d\u7b56\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u53ef\u4ee5\u63d0\u9ad8\u7cbe\u51c6\u5ea6\u548c\u4e2a\u6027\u5316\u3002\u201d<\/p>\n

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\u5145\u5206\u5229\u7528\u4f18\u8d28\u6570\u636e<\/strong><\/h4>\n

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This article was originally featured in Marketing Dive The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to\u00a0Urban Science\u2122, a […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4860","post","type-post","status-publish","format-standard","hentry","solution-media-performance","topic-media-optimization","resource-type-articles","resource-topic-data","resource-topic-electric-vehicles","resource-topic-media-optimization","focus-area-adtech","focus-area-manufacturer"],"acf":[],"yoast_head":"\r\nWhy data and analytics are key to effective EV marketing - Urban Science<\/title>\r\n<meta name=\"description\" content=\"The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. 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