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\u4f1a\u5c06\u5e7f\u544a\u6295\u653e\u5728\u7279\u5b9a\u611f\u5174\u8da3\u7684\u4e3b\u9898\u9644\u8fd1\uff08\u4f8b\u5982\u4f53\u80b2\u9875\u9762\u6216\u65b0\u95fb\u6587\u7ae0\uff09\u3002\u6700\u7ec8\uff0c\u5982\u679c\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u4f9d\u9760 Urban Science \u7b49\u53ef\u9760\u6765\u6e90\u7684\u6570\u636e\u548c\u8425\u9500\u670d\u52a1\u6765\u652f\u6301\u5176\u884c\u4e3a\u5b9a\u4f4d\u548c\u6570\u636e\u9a71\u52a8\u7684\u8861\u91cf\uff0c\u90a3\u4e48\u6211\u4eec\u66f4\u6709\u7406\u7531\u5bf9\u7b2c\u4e09\u65b9 Cookie \u7684\u5f03\u7528\u611f\u5230\u5174\u594b\uff0c\u800c\u4e0d\u662f\u5bb3\u6015\u8fd9\u4e9b\u53d8\u5316\u3002<\/p>\n<hr \/>\n<p>\u5982\u679c\u60a8\u5bf9\u7b2c\u4e09\u65b9 Cookie \u7684\u5f03\u7528\u3001\u8fd9\u5bf9\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u7684\u5f71\u54cd\u4ee5\u53ca Urban Science \u662f\u5426\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u8054\u7cfb Scott Clark\uff0c\u8054\u7cfb\u65b9\u5f0f\u4e3a <a href=\"mailto:sclark@urbanscience.com\">sclark@urbanscience.com<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands \u2013 including the OEMs, dealers and AdTech companies we serve \u2013 to create [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2719","post","type-post","status-publish","format-standard","hentry","type-article","topic-media-optimization","resource-type-articles","resource-topic-data","resource-topic-media-optimization","focus-area-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Q&amp;A: 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