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Offline sales measurement: How it fits and why you need to have it - Urban Science<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/zh\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Offline sales measurement: How it fits and why you need to have it - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"Measuring digital media with offline sales has historically been a challenge for automotive advertisers. 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