{"id":1628,"date":"2017-12-01T16:47:08","date_gmt":"2017-12-01T21:47:08","guid":{"rendered":"https:\/\/www.urbanscience.com\/rogers-hyundai-sees-significant-drop-in-defection-across-operations-with-autohooks-traffic-conversion-analysis-tca\/"},"modified":"2025-02-05T23:14:54","modified_gmt":"2025-02-06T04:14:54","slug":"rogers-hyundai-sees-significant-drop-in-defection-across-operations-with-autohooks-traffic-conversion-analysis-tca","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/zh\/resources\/rogers-hyundai-sees-significant-drop-in-defection-across-operations-with-autohooks-traffic-conversion-analysis-tca\/","title":{"rendered":"\u7f57\u6770\u65af\u73b0\u4ee3\u5229\u7528\u4ea4\u901a\u8f6c\u6362\u5206\u6790 (TCA) \u53d1\u73b0\u6574\u4e2a\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u7684\u4e58\u5ba2\u6d41\u5931\u7387\u663e\u8457\u4e0b\u964d"},"content":{"rendered":"<p>Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.<\/p>\n<p><a href=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2017\/12\/RogersHyundaiAutoHookCaseStudy2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1762\" src=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2017\/12\/screenshot3.jpg\" alt=\"\" width=\"1200\" height=\"671\" srcset=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2017\/12\/screenshot3.jpg 1200w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2017\/12\/screenshot3-600x336.jpg 600w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2017\/12\/screenshot3-768x429.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><a href=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2017\/12\/RogersHyundaiAutoHookCaseStudy2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u9605\u8bfb\u6848\u4f8b\u7814\u7a76<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1628","post","type-post","status-publish","format-standard","hentry","type-case-study","solution-dealership-performance","topic-dealership-operations","resource-type-case-studies","resource-topic-dealership-operations","focus-area-dealer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Rogers Hyundai Sees Significant Drop in Defection Across Operations with Traffic Conversion Analysis (TCA) - Urban Science<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/zh\/insightlab\/rogers-hyundai-sees-significant-drop-in-defection-across-operations-with-autohooks-traffic-conversion-analysis-tca\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Rogers Hyundai Sees Significant Drop in Defection Across Operations with Traffic Conversion Analysis (TCA) - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. 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