September 19, 2015

Urban Science, a Detroit-based global provider of analytical solutions for automotive OEMs and their dealers, has acquired AutoHook, a digital marketing solutions provider focused on driving in-market shoppers directly to dealerships. The acquisition of AutoHook, a former division of New York-based HookLogic, was finalized on September 9.

“AutoHook is an important addition to Urban Science.” said Jim Anderson, founder, president, CEO of Urban Science. “We are breaking new ground in helping dealers drive their business performance in near real-time. Bringing science to retail has allowed our clients to achieve high sales and high profit performance at the same time. AutoHook is a perfect strategic fit for Urban Science due to its innovative approach to increase showroom traffic.”