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Campaigns with scientific certainty

Identify real-world opportunity

Success starts with precision targeting

Stop marketing to people who aren’t in-market

Discover what works, what doesn’t, and what to do about it

ENHANCE EVERY LEVEL OF THE MEDIA ECOSYSTEM

Introducing the revolutionary suite of solutions that takes the guesswork out of planning, deploying, and optimizing automotive media. Our industry-exclusive near real time auto sales data empowers more precise, effective planning and targeting, and provides the one metric that gives added meaning to all other metrics — sales.

Planning
Audiences
Suppression
Sales Match

Planning

Dig deeper into real time sales by ZIP code, dealership, segment, and more to deploy marketing where it has the greatest effect.

SEE HOW SMARTER PLANNING WORKS

Audiences

Target the customers most likely to be shopping for a vehicle in the next three months. By combining our exclusive near real time industry-wide sales data with historical sales data and insights into household demographics, we’ll help you zero in on ready-to-buy customers.

CONNECT WITH IN-MARKET BUYERS

Suppression

Our analytics actively identify and help you suppress customers who recently purchased a vehicle and are no longer in-market so you can redeploy your resources towards customers who are still looking to buy.

LEARN HOW SUPPRESSION ADDS UP

Sales Match

Calibrate your campaign measurements to the one metric that gives added meaning to all other metrics — sales. Measure cross-channel touch points to actual sales across the country to reveal a marketing campaign’s true effectiveness in near real time. Plus, see if your media target purchased from a competitor so you can optimize the campaign to defend and grow market share.

MEASURE TRUE EFFECTIVENESS

Planning

Dig deeper into real time sales by ZIP code, dealership, segment, and more to deploy marketing where it has the greatest effect.

SEE HOW SMARTER PLANNING WORKS

Audiences

Target the customers most likely to be shopping for a vehicle in the next three months. By combining our exclusive near real time industry-wide sales data with historical sales data and insights into household demographics, we’ll help you zero in on ready-to-buy customers.

CONNECT WITH IN-MARKET BUYERS

Suppression

Our analytics actively identify and help you suppress customers who recently purchased a vehicle and are no longer in-market so you can redeploy your resources towards customers who are still looking to buy.

LEARN HOW SUPPRESSION ADDS UP

Sales Match

Calibrate your campaign measurements to the one metric that gives added meaning to all other metrics — sales. Measure cross-channel touch points to actual sales across the country to reveal a marketing campaign’s true effectiveness in near real time. Plus, see if your media target purchased from a competitor so you can optimize the campaign to defend and grow market share.

MEASURE TRUE EFFECTIVENESS

DISCOVER THE WAY TO MEASURE TRUE SUCCESS

CONTACT A SCIENTIST

THE MOST COMPREHENSIVE AUTOMOTIVE SALES DATA FOR THE COMPLETE PICTURE OF PERFORMANCE

Media Performance is powered by the Urban Science® DataHub™ — the only source of industry-wide sales.* This exclusive data is available to participating OEMs, dealers, and authorized agencies/technology partners. And since our business is data, we ensure we’re up to date on the latest security and privacy regulations; we will not disclose underlying competitive statistics at the individual level or PII of any kind.

Comprehensive Coverage

With over 99% of industry new vehicle sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

Near Real Time

We get our data directly from the OEM as frequently as daily and deliver it to you in near real time — while you can still apply it to your current campaigns.

Deterministic Matching

Urban Science statistics provide specifics into each transaction, including date of sale, ZIP code, make/model/trim, and selling dealer.

Turnkey

This powerful data plugs in and is ready to go. Media Performance is universally compatible so you can unlock the power of Urban Science data on whatever platform you use.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

MARKETING INSIGHT IN ACTION

The Five Myths of Measurement Playbook by The Trade Desk

The Trade Desk’s latest playbook debunks the five most common myths about measurement – and provides a roadmap for digital marketers to focus their efforts. Download now to learn more and see how Urban Science and The Trade Desk can help with your measurement strategy. The Trade Desk

READ MORE
The Trade Desk and Urban Science Team Up For Auto Advertising Innovation

Take your digital strategy beyond clicks, through exploring our collaboration with The Trade Desk. Using measurement and audience segments we’re able to take the guesswork out of the equation and give you the best opportunity to find in-market consumers across the web.

READ MORE

 

Collaboration Corner: Urban Science & VDX.TV

Urban Science & our collaborator VDX.tv can ensure you’re targeting the right audiences and getting real results from your digital advertising investments. Read the Q&A to learn more!

READ MORE
Connecting Resources with Results

Sales Match Measurement discovered Conquest marketing was driving 40% of one brand’s sales with only 15% of the budget. They reallocated their resources from Loyalty to Conquest, which delivered 3x the efficiency.

What the New Normal Means for You

COVID-19 has turned the world on its head. Our experts recommend not halting but dialing up marketing spend.

READ MORE
Measuring Marketing by Sales

The value of near real-time sales insights is not only that they help identify opportunities while they are still opportunities, but that they demonstrate the effectiveness of campaign adjustments in a timely manner.

READ MORE
Collaboration Corner: Urban Science & The Trade Desk

Our collaborator The Trade Desk, recently broke down the 5 big myths of measurement. See what your KPI toolbox might be missing and how Urban Science and The Trade Desk can help.

READ MORE

WORKING TOGETHER TO MAKE MARKETING
WORK HARDER

With our industry-exclusive data, Media Performance has proven itself for our partners across the automotive business.

GIVE EVERY CAMPAIGN THE SCIENTIFIC ADVANTAGE

THE FIRST STEP TO LAUNCHING SUCCESSFUL CAMPAIGNS.

  • We pioneered the use of daily sales activity to inform more effective marketing.
  • These groundbreaking, industry-exclusive insights allow you to design and deploy smarter more effective, more strategic marketing campaigns.
  • Focus your spend on the specific areas that matter most, including zip code, Dealer, and automotive segments.

REACH REAL, READY-TO-BUY CUSTOMERS.

  • Past purchase behavior is the biggest predictor of future sales, so we zero in on households with the most promising historical sales data.
  • Factor in predictive variables ranging from household’s distance from dealer, wealth indicators, life stage and even weather data.
  • Apply near-real-time sales data from actual purchases to continually validate and improve the performance of our predictive models.

KNOW WHO BOUGHT YESTERDAY, SO YOU CAN FOCUS ON WHO’S BUYING TODAY

  • Begin with any audience, whether it’s one of ours or one of your own.
  • Remove customers who recently purchased a vehicle.
  • Analytics enables us to intelligently add back people who purchased, but are likely to buy again.
  • Dedicate 100% of your marketing resources towards in-market customers.

CONNECT YOUR SALES WITH YOUR MEDIA

  • Dive into the details to see exactly how media and marketing are driving sales.
  • Use custom variables including but not limited to:
    • Vehicle model
    • Vehicle year
    • Date of sale
    • The reported MSRP

 

UNDERSTAND AND ADDRESS DEFECTIONS

  • Receive a notification when a target purchases a vehicle from a competitor.
  • Where available, aggregated statistics can show exactly when and where those targets are buying from.
  • With this insight, you can recalibrate your media to minimize further defections.