{"id":9012,"date":"2026-09-16T09:46:02","date_gmt":"2026-09-16T13:46:02","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-09-16T09:46:02","modified_gmt":"2026-09-16T13:46:02","slug":"optimizing-ai-dealership-sales-customer-relationships","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/optimizing-ai-dealership-sales-customer-relationships\/","title":{"rendered":"Urban Science &#038; Better Car People: Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership"},"content":{"rendered":"<p>In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales processes and customer relationships.<\/p>\n<p>From automated lead response and customer communication preferences to stronger handoffs and defection intelligence, they show how AI can help dealership teams move faster without losing the human connection that builds trust. The takeaway is clear: AI works best when it supports people, processes and data already driving stronger retail outcomes.<\/p>\n<p>Check out the full podcast with Better Car People below and read the takeaways <a href=\"https:\/\/www.urbanscience.com\/jp\/resources\/ai-dealership-sales-customer-relationships\/?preview=true\" target=\"_blank\" rel=\"noopener\">\u3053\u3053<\/a>.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership\" src=\"https:\/\/player.vimeo.com\/video\/1225641346?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9012","post","type-post","status-publish","format-standard","hentry","solution-dealership-performance","resource-type-newsroom-plus","resource-type-webinars","resource-topic-dealership-operations","focus-area-dealer","focus-area-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Urban Science &amp; 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