{"id":8921,"date":"2026-08-17T12:40:25","date_gmt":"2026-08-17T16:40:25","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-08-17T12:40:25","modified_gmt":"2026-08-17T16:40:25","slug":"piermichele-robazza-discusses-untapped-service-lane-potential-in-fixed-ops-magazine","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/piermichele-robazza-discusses-untapped-service-lane-potential-in-fixed-ops-magazine\/","title":{"rendered":"Urban Science’s Piermichele Robazza Discusses Untapped Service Lane Potential in Fixed Ops Magazine"},"content":{"rendered":"

\u306b\u3088\u308b 2026 Urban Science Harris Poll Study<\/a>, auto buyers are 2\u20132.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. Yet many dealers still miss opportunities to connect service interactions to sales opportunities.<\/p>\n

In a new article for Fixed Ops Magazine, Global Practice Director Piermichele Robazza unpacks how OEMs and dealers can boost brand loyalty through service. He notes that by treating service visits as a way to reinforce the path to purchase or repurchase, dealers can protect and grow fixed ops revenue while creating more opportunities for future vehicle sales.<\/span><\/p>\n

Read the Article<\/a><\/h5>","protected":false},"excerpt":{"rendered":"

According to the 2026 Urban Science Harris Poll Study, auto buyers are 2\u20132.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8921","post","type-post","status-publish","format-standard","hentry","solution-aftersales-performance","resource-type-newsroom","resource-type-newsroom-plus","resource-topic-aftersales","resource-topic-sales-performance","focus-area-dealer","focus-area-north-america"],"acf":[],"yoast_head":"\r\nUrban Science's Piermichele Robazza Discusses Untapped Service Lane Potential in Fixed Ops Magazine - Urban Science<\/title>\r\n<meta name=\"description\" content=\"Urban Science's Piermichele Robazza explains how to boost brand loyalty through service visits.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/resources\/piermichele-robazza-discusses-untapped-service-lane-potential-in-fixed-ops-magazine\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Urban Science's Piermichele Robazza Discusses Untapped Service Lane Potential in Fixed Ops Magazine - 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