{"id":8783,"date":"2026-07-28T15:29:55","date_gmt":"2026-07-28T19:29:55","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-07-28T15:29:55","modified_gmt":"2026-07-28T19:29:55","slug":"dealers-miss-service-to-sales-opportunities","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/dealers-miss-service-to-sales-opportunities\/","title":{"rendered":"Why Service-to-Sales Conversion Remains a Challenge: Urban Science Shares Perspective in Automotive News"},"content":{"rendered":"<p>Dealerships invest significant time and resources to build customer loyalty through their service departments, yet many miss opportunities to turn those relationships into repeat vehicle sales. As customers keep their vehicles longer and competition for every sale grows, dealers who connect the service lane with the showroom can improve retention and increase sales.<\/p>\n<p>Piermichele Robazza, Global Practice Director, Aftersales, at Urban Science, shared his perspective with Automotive News on why dealers struggle to convert loyal service customers into repeat buyers. Drawing on Urban Science&#8217;s 2026 Harris Poll research, he explains how early customer engagement, stronger collaboration between sales and service teams and dealership-wide accountability can help dealers strengthen service-to-sales strategies, improve customer retention and drive more repeat vehicle sales.<\/p>\n<h5><a href=\"https:\/\/www.autonews.com\/retail\/service-and-parts\/an-dealership-service-customer-loyalty-0629\/\" target=\"_blank\" rel=\"noopener\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308b<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Dealerships invest significant time and resources to build customer loyalty through their service departments, yet many miss opportunities to turn those relationships into repeat vehicle sales. As customers keep their [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8783","post","type-post","status-publish","format-standard","hentry","solution-aftersales-performance","resource-type-newsroom","resource-type-newsroom-plus","resource-topic-aftersales","resource-topic-sales-performance","focus-area-dealer","focus-area-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Why Service-to-Sales Conversion Remains a Challenge: Urban Science Shares Perspective in Automotive News - Urban Science<\/title>\r\n<meta name=\"description\" content=\"Learn how Urban Science&#039;s Piermichele Robazza explains the missed service-to-sales opportunities that can help dealers improve customer retention and repeat sales.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/resources\/dealers-miss-service-to-sales-opportunities\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why Service-to-Sales Conversion Remains a Challenge: Urban Science Shares Perspective in Automotive News - 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