{"id":8775,"date":"2026-07-02T13:44:55","date_gmt":"2026-07-02T17:44:55","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-07-02T13:44:55","modified_gmt":"2026-07-02T17:44:55","slug":"fullpath-urban-science-reclaiming-lost-customers","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/fullpath-urban-science-reclaiming-lost-customers\/","title":{"rendered":"Urban Science &#038; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams"},"content":{"rendered":"<p>In this webinar, Fullpath&#8217;s Chief Customer Officer Christina Rosenbach and Urban Science Solution Manager Betsy Marietti explore how dealers can turn lost sales into new revenue opportunities. From real-time defection insights and automated audience segmentation to service-first engagement strategies, they demonstrate how the Fullpath and Urban Science integration helps dealerships reduce wasted marketing spend, improve follow-up, and build long-term customer relationships. The message is clear: a lost sale doesn&#8217;t have to mean a lost customer.<\/p>\n<p>Check out the full webinar with Fullpath <a id=\"OWAb814628a-2a5e-a9ce-9e5e-cf28f9b5850c\" class=\"OWAAutoLink\" title=\"https:\/\/www.urbanscience.com\/resources\/the-intelligence-behind-next-level-experiences-applying-defection-insights-to-transform-the-customer-experience\/\" href=\"https:\/\/www.youtube.com\/watch?v=x4_5AjMYKn4\">\u3053\u3053<\/a> and listen to the full conversation through the link below.<\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"406\" src=\"https:\/\/www.youtube.com\/embed\/x4_5AjMYKn4?si=1Fnp75SQPeRkaxHN\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In this webinar, Fullpath&#8217;s Chief Customer Officer Christina Rosenbach and Urban Science Solution Manager Betsy Marietti explore how dealers can turn lost sales into new revenue opportunities. From real-time defection [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8775","post","type-post","status-publish","format-standard","hentry","solution-dealership-performance","resource-type-newsroom-plus","resource-type-webinars","resource-topic-dealership-operations","focus-area-dealer","focus-area-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Urban Science &amp; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams - Urban Science<\/title>\r\n<meta name=\"description\" content=\"Learn how Fullpath and Urban Science help dealerships turn customer defections into new revenue with real-time insights, automation and service engagement.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/resources\/fullpath-urban-science-reclaiming-lost-customers\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Urban Science &amp; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"Learn how Fullpath and Urban Science help dealerships turn customer defections into new revenue with real-time insights, automation and service engagement.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/jp\/resources\/fullpath-urban-science-reclaiming-lost-customers\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-07-02T17:44:55+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-01-at-4.03.36-PM.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1479\" \/>\r\n\t<meta property=\"og:image:height\" content=\"832\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"identitypr\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/09\/Urban-Science-MFNW.png\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/\"},\"author\":{\"name\":\"identitypr\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/person\\\/e800c746ed191dc9342fc203560df699\"},\"headline\":\"Urban Science &#038; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams\",\"datePublished\":\"2026-07-02T17:44:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\"},\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/\",\"name\":\"Urban Science & Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams - Urban Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#website\"},\"datePublished\":\"2026-07-02T17:44:55+00:00\",\"description\":\"Learn how Fullpath and Urban Science help dealerships turn customer defections into new revenue with real-time insights, automation and service engagement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/fullpath-urban-science-reclaiming-lost-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.urbanscience.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Urban Science &#038; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#website\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/\",\"name\":\"Urban Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.urbanscience.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\",\"name\":\"Urban Science\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/urbanscience-social-696.png\",\"contentUrl\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/urbanscience-social-696.png\",\"width\":696,\"height\":696,\"caption\":\"Urban Science\"},\"image\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/person\\\/e800c746ed191dc9342fc203560df699\",\"name\":\"identitypr\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Urban Science & Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams - Urban Science","description":"Learn how Fullpath and Urban Science help dealerships turn customer defections into new revenue with real-time insights, automation and service engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbanscience.com\/jp\/resources\/fullpath-urban-science-reclaiming-lost-customers\/","og_locale":"ja_JP","og_type":"article","og_title":"Urban Science & Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams - Urban Science","og_description":"Learn how Fullpath and Urban Science help dealerships turn customer defections into new revenue with real-time insights, automation and service engagement.","og_url":"https:\/\/www.urbanscience.com\/jp\/resources\/fullpath-urban-science-reclaiming-lost-customers\/","og_site_name":"Urban Science","article_published_time":"2026-07-02T17:44:55+00:00","og_image":[{"width":1479,"height":832,"url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-01-at-4.03.36-PM.png","type":"image\/png"}],"author":"identitypr","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/09\/Urban-Science-MFNW.png","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/#article","isPartOf":{"@id":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/"},"author":{"name":"identitypr","@id":"https:\/\/www.urbanscience.com\/#\/schema\/person\/e800c746ed191dc9342fc203560df699"},"headline":"Urban Science &#038; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams","datePublished":"2026-07-02T17:44:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/"},"wordCount":111,"publisher":{"@id":"https:\/\/www.urbanscience.com\/#organization"},"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/","url":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/","name":"Urban Science & Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams - Urban Science","isPartOf":{"@id":"https:\/\/www.urbanscience.com\/#website"},"datePublished":"2026-07-02T17:44:55+00:00","description":"Learn how Fullpath and Urban Science help dealerships turn customer defections into new revenue with real-time insights, automation and service engagement.","breadcrumb":{"@id":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbanscience.com\/resources\/fullpath-urban-science-reclaiming-lost-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.urbanscience.com\/"},{"@type":"ListItem","position":2,"name":"Urban Science &#038; Fullpath: Reclaiming Lost Customers \u2013 How Dealers Can Turn Defections into New Revenue Streams"}]},{"@type":"WebSite","@id":"https:\/\/www.urbanscience.com\/#website","url":"https:\/\/www.urbanscience.com\/","name":"\u90fd\u5e02\u79d1\u5b66","description":"","publisher":{"@id":"https:\/\/www.urbanscience.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbanscience.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.urbanscience.com\/#organization","name":"\u90fd\u5e02\u79d1\u5b66","url":"https:\/\/www.urbanscience.com\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png","contentUrl":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png","width":696,"height":696,"caption":"Urban Science"},"image":{"@id":"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.urbanscience.com\/#\/schema\/person\/e800c746ed191dc9342fc203560df699","name":"identitypr"}]}},"_links":{"self":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts\/8775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/comments?post=8775"}],"version-history":[{"count":2,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts\/8775\/revisions"}],"predecessor-version":[{"id":8788,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts\/8775\/revisions\/8788"}],"wp:attachment":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/media?parent=8775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}