{"id":8130,"date":"2026-03-09T09:30:07","date_gmt":"2026-03-09T13:30:07","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-03-27T09:30:22","modified_gmt":"2026-03-27T13:30:22","slug":"urban-sciences-carl-matter-unpacks-key-automotive-advertising-insights-with-car-dealership-guy","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/urban-sciences-carl-matter-unpacks-key-automotive-advertising-insights-with-car-dealership-guy\/","title":{"rendered":"Urban Science&#8217;s Carl Matter Unpacks Key Automotive Advertising Insights with Car Dealership Guy"},"content":{"rendered":"<p><span style=\"font-size: 20px;\">Following the release of &#8220;<a href=\"https:\/\/www.urbanscience.com\/jp\/resources\/start-with-your-destination\/\">Start with Your Destination<\/a>,&#8221; <\/span>Urban Science&#8217;s Director of AdTech Performance, Carl Matter, spoke with <a class=\"aAIDarVlJjjXEMUykBwFgJhXtzETCscLwRim\" tabindex=\"0\" href=\"https:\/\/news.dealershipguy.com\" target=\"_self\" data-test-app-aware-link=\"\">Car Dealership Guy<\/a> about the impact that daily industry sales data can have on dealers and automotive marketers.<\/p>\n<p>Throughout the article, Carl highlights how leveraging offline vehicle sales enables automotive marketing teams with the ability to better connect online customer touchpoints to verified in-store vehicle sales, helping them reduce wasted spend, defend ad budgets and invest in the channels that drive inventory.<\/p>\n<h5><a href=\"https:\/\/news.dealershipguy.com\/p\/new-data-pushes-dealers-toward-outcome-based-marketing\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308b<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Following the release of &#8220;Start with Your Destination,&#8221; Urban Science&#8217;s Director of AdTech Performance, Carl Matter, spoke with Car Dealership Guy about the impact that daily industry sales data can [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8130","post","type-post","status-publish","format-standard","hentry","resource-type-newsroom","resource-type-newsroom-plus","resource-topic-media-optimization","focus-area-adtech","focus-area-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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