{"id":7905,"date":"2025-12-23T11:29:47","date_gmt":"2025-12-23T16:29:47","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2026-02-06T11:31:08","modified_gmt":"2026-02-06T16:31:08","slug":"the-roi-revolution-urban-sciences-eric-demont-joins-the-for-the-road-forward-podcast","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/the-roi-revolution-urban-sciences-eric-demont-joins-the-for-the-road-forward-podcast\/","title":{"rendered":"The ROI Revolution: Urban Science&#8217;s Eric DeMont Joins the For the Road Forward Podcast"},"content":{"rendered":"<h1 class=\"title-black\">The ROI Revolution: Eric DeMont on the For the Road Forward Podcast<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7906\" src=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-600x314.png\" alt=\"\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-600x314.png 600w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-1400x732.png 1400w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-768x402.png 768w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-1536x803.png 1536w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-2048x1071.png 2048w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2026\/01\/3121_004_AT_RoadForward_2025_DIGITAL_EricDemont_V1-18x9.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Eric DeMont, global product director at Urban Science, recently joined the For the Road Forward Podcast to explore the pivotal role data plays in transforming the automotive retail industry.<\/p>\n<p>Throughout the episode, Eric goes over Urban Science\u2019s journey, \u00a0highlights the importance of ROI, omnichannel experiences and AI adoption and explains how quality data and actionable metrics fuel smarter decisions, improve lead conversions and boost profitability.<\/p>\n<p><a href=\"https:\/\/www.urbanscience.com\/jp\/dealer\/#cv-solutions\" rel=\"noopener\">\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af<\/a> if you\u2019re interested in learning more about transforming your data into actionable insights.<\/p>\n<h5><a href=\"https:\/\/b2b.autotrader.com\/resources\/the-roi-revolution-ai-leads-and-a-culture-that-converts\/\">\u4eca\u3059\u3050\u8074\u304f<\/a><\/h5>\n<p><script>\n        if (typeof hbspt !== \"undefined\" && typeof hbspt.forms !== \"undefined\" && typeof hbspt.forms.create === \"function\") {\n            hbspt.forms.create({\n                portalId: \"46378511\",\n                formId: \"58345743-56f2-4c0f-a052-4d12fff96445\",\n        region: \"na1\"\n            });\n        }\n    <\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>The ROI Revolution: Eric DeMont on the For the Road Forward Podcast Eric DeMont, global product director at Urban Science, recently joined the For the Road Forward Podcast to explore [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7905","post","type-post","status-publish","format-standard","hentry","solution-dealership-performance","resource-type-webinars","resource-topic-data","resource-topic-dealership-operations","focus-area-dealer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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