{"id":6819,"date":"2025-06-16T16:29:33","date_gmt":"2025-06-16T20:29:33","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2025-06-16T16:33:55","modified_gmt":"2025-06-16T20:33:55","slug":"leveraging-defection-data-to-maximize-marketing-sales-performance","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/leveraging-defection-data-to-maximize-marketing-sales-performance\/","title":{"rendered":"Leveraging Defection Data to Maximize Marketing &#038; Sales Performance\u00a0"},"content":{"rendered":"<h1>Leveraging Defection Data to Maximize Marketing &amp; Sales Performance<\/h1>\n<p>In today\u2019s competitive market, dealers can\u2019t afford to lose customers without a fight \u2014 and our DMSC 25 keynote proved just how critical defection data has become. With an average of 19% of leads defecting from CRMs each month, our panel of industry experts and dealer leaders explored how identifying and addressing process gaps can drive real performance gains. Attendees heard firsthand how top dealerships are leveraging defection insights to optimize lead buys, media spend and team training \u2014 while improving follow-up strategies and delivering measurable results.<\/p>\n<p><a href=\"https:\/\/player.vimeo.com\/video\/1086448792?h=b7490be0c3\"><img decoding=\"async\" src=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/06\/RealDealerWins.jpg\" alt=\"Real Dealer Wins\" \/><\/a><\/p>\n<hr \/>\n<h3>Interested in activating defection data at your dealership? Share your info and we&#8217;ll be in touch.<\/h3>\n<p><script>\n        if (typeof hbspt !== \"undefined\" && typeof hbspt.forms !== \"undefined\" && typeof hbspt.forms.create === \"function\") {\n            hbspt.forms.create({\n                portalId: \"46378511\",\n                formId: \"5c8781c4-e2e4-49ec-af8b-d08aa59f282d\",\n        region: \"na1\"\n            });\n        }\n    <\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Leveraging Defection Data to Maximize Marketing &amp; Sales Performance In today\u2019s competitive market, dealers can\u2019t afford to lose customers without a fight \u2014 and our DMSC 25 keynote proved just [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6819","post","type-post","status-publish","format-standard","hentry","solution-marketing-performance","solution-sales-performance","resource-type-webinars","resource-topic-sales-performance","focus-area-dealer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Leveraging Defection Data to Maximize Marketing &amp; Sales Performance\u00a0 - Urban Science<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/resources\/leveraging-defection-data-to-maximize-marketing-sales-performance\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Leveraging Defection Data to Maximize Marketing &amp; Sales Performance\u00a0 - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"Leveraging Defection Data to Maximize Marketing &amp; Sales Performance In today\u2019s competitive market, dealers can\u2019t afford to lose customers without a fight \u2014 and our DMSC 25 keynote proved just [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/jp\/resources\/leveraging-defection-data-to-maximize-marketing-sales-performance\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-06-16T20:29:33+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-06-16T20:33:55+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/06\/RealDealerWins.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"665\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Anthony Orr\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbanscience.com\/resources\/leveraging-defection-data-to-maximize-marketing-sales-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbanscience.com\/resources\/leveraging-defection-data-to-maximize-marketing-sales-performance\/\"},\"author\":{\"name\":\"Anthony Orr\",\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916\"},\"headline\":\"Leveraging Defection Data to Maximize Marketing &#038; 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