{"id":6755,"date":"2025-05-30T16:48:49","date_gmt":"2025-05-30T20:48:49","guid":{"rendered":"https:\/\/www.urbanscience.com\/resources\/\/"},"modified":"2025-06-04T14:59:45","modified_gmt":"2025-06-04T18:59:45","slug":"6755-2","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/6755-2\/","title":{"rendered":"Improving dealer outcomes with defection insights"},"content":{"rendered":"

What is defection data?<\/h3>\n

Unfortunately, not every lead converts to a sale \u2013 and in many cases, dealers have no visibility into where their leads go when they convert at competitive-brand dealerships. Defection data, powered by Urban Science’s unrivaled daily industry sales data, r<\/span>eveals when, where and what, customers \u2013 who previously submitted a lead to your dealership \u2013 buy from\u202fother stores, including competitive brands.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

We\u2019re the only company providing daily visibility into your lost sales<\/a> so you can refine your marketing, sales and training strategies to convert more leads in the future.\u00a0 \u202f<\/span><\/p>\n

Our recent automotive retail events showcased tangible ways our defection data is making an impact on dealership operations across the nation.<\/p>\n

DMSC 25<\/h3>\n

In today\u2019s competitive market, dealers can\u2019t afford to lose customers without a fight \u2014 and this session proved just how critical defection data has become. With 19% of leads defecting from CRMs each month, our panel of industry experts and dealer leaders explored how identifying and addressing process gaps can drive real performance gains. Attendees heard firsthand how top dealerships are leveraging defection insights<\/a> to optimize lead buys, media spend and team training\u2014while improving follow-up strategies and delivering measurable results.<\/p>\n

The session also featured an exclusive preview of findings from the 2025 Urban Science Dealer Survey, along with a look at upcoming innovations designed to fuel even greater success. It was a data-driven discussion packed with actionable insights \u2014 and a clear reminder that turning data into strategy is no longer optional.<\/p>\n

\"\"<\/a><\/p>\n

Watch Now<\/a><\/h5>\n

ASOTUCON 25<\/h3>\n

What if your most powerful personalization engine wasn\u2019t AI\u2014but historical behavior? That was the core idea explored in this insightful session, which encouraged attendees to take a fresh look at the behavioral data already within their systems. Rather than focusing solely on new technologies, the discussion emphasized the value of past purchases, service patterns and communication preferences in shaping next-best actions. Attendees walked away with a practical framework for behavioral segmentation, creative ways to activate defection data<\/a> in both marketing and service and compelling examples of how past behavior is already predicting present success. The session made one thing clear: the future of personalization may be rooted in the past \u2014 if you know where to look.<\/p>\n

\"\"<\/a><\/p>\n

Watch Now<\/a><\/h5>\n

 <\/p>\n

Curious about our dealership performance solutions? \u3053\u3053\u3092\u30af\u30ea\u30c3\u30af<\/a> \u8a73\u3057\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u3002<\/h4>","protected":false},"excerpt":{"rendered":"

What is defection data? Unfortunately, not every lead converts to a sale \u2013 and in many cases, dealers have no visibility into where their leads go when they convert at […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6755","post","type-post","status-publish","format-standard","hentry","resource-type-webinars","resource-topic-dealership-operations","focus-area-dealer","focus-area-north-america"],"acf":[],"yoast_head":"\r\nImproving dealer outcomes with defection insights - Urban Science<\/title>\r\n<meta name=\"description\" content=\"Discover how defection data from Urban Science gives dealerships daily visibility into lost sales, revealing where leads convert elsewhere \u2014 empowering smarter marketing, sales and training strategies.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/resources\/6755-2\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Improving dealer outcomes with defection insights - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"Discover how defection data from Urban Science gives dealerships daily visibility into lost sales, revealing where leads convert elsewhere \u2014 empowering smarter marketing, sales and training strategies.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/jp\/resources\/6755-2\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-05-30T20:48:49+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-06-04T18:59:45+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-143317.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"915\" \/>\r\n\t<meta property=\"og:image:height\" content=\"599\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"marketing\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/\"},\"author\":{\"name\":\"marketing\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/person\\\/dc75e2380d5f3e730f1532c731872609\"},\"headline\":\"Improving dealer outcomes with defection insights\",\"datePublished\":\"2025-05-30T20:48:49+00:00\",\"dateModified\":\"2025-06-04T18:59:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Screenshot-2025-05-30-143317.png\",\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/\",\"name\":\"Improving dealer outcomes with defection insights - Urban Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Screenshot-2025-05-30-143317.png\",\"datePublished\":\"2025-05-30T20:48:49+00:00\",\"dateModified\":\"2025-06-04T18:59:45+00:00\",\"description\":\"Discover how defection data from Urban Science gives dealerships daily visibility into lost sales, revealing where leads convert elsewhere \u2014 empowering smarter marketing, sales and training strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Screenshot-2025-05-30-143317.png\",\"contentUrl\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Screenshot-2025-05-30-143317.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/resources\\\/6755-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.urbanscience.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Improving dealer outcomes with defection insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#website\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/\",\"name\":\"Urban Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.urbanscience.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#organization\",\"name\":\"Urban Science\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/urbanscience-social-696.png\",\"contentUrl\":\"https:\\\/\\\/www.urbanscience.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/urbanscience-social-696.png\",\"width\":696,\"height\":696,\"caption\":\"Urban Science\"},\"image\":{\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.urbanscience.com\\\/#\\\/schema\\\/person\\\/dc75e2380d5f3e730f1532c731872609\",\"name\":\"marketing\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improving dealer outcomes with defection insights - Urban Science","description":"Discover how defection data from Urban Science gives dealerships daily visibility into lost sales, revealing where leads convert elsewhere \u2014 empowering smarter marketing, sales and training strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbanscience.com\/jp\/resources\/6755-2\/","og_locale":"ja_JP","og_type":"article","og_title":"Improving dealer outcomes with defection insights - Urban Science","og_description":"Discover how defection data from Urban Science gives dealerships daily visibility into lost sales, revealing where leads convert elsewhere \u2014 empowering smarter marketing, sales and training strategies.","og_url":"https:\/\/www.urbanscience.com\/jp\/resources\/6755-2\/","og_site_name":"Urban Science","article_published_time":"2025-05-30T20:48:49+00:00","article_modified_time":"2025-06-04T18:59:45+00:00","og_image":[{"width":915,"height":599,"url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-143317.png","type":"image\/png"}],"author":"marketing","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#article","isPartOf":{"@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/"},"author":{"name":"marketing","@id":"https:\/\/www.urbanscience.com\/#\/schema\/person\/dc75e2380d5f3e730f1532c731872609"},"headline":"Improving dealer outcomes with defection insights","datePublished":"2025-05-30T20:48:49+00:00","dateModified":"2025-06-04T18:59:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/"},"wordCount":387,"publisher":{"@id":"https:\/\/www.urbanscience.com\/#organization"},"image":{"@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-143317.png","inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/","url":"https:\/\/www.urbanscience.com\/resources\/6755-2\/","name":"Improving dealer outcomes with defection insights - Urban Science","isPartOf":{"@id":"https:\/\/www.urbanscience.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#primaryimage"},"image":{"@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-143317.png","datePublished":"2025-05-30T20:48:49+00:00","dateModified":"2025-06-04T18:59:45+00:00","description":"Discover how defection data from Urban Science gives dealerships daily visibility into lost sales, revealing where leads convert elsewhere \u2014 empowering smarter marketing, sales and training strategies.","breadcrumb":{"@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbanscience.com\/resources\/6755-2\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#primaryimage","url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-143317.png","contentUrl":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-143317.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbanscience.com\/resources\/6755-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.urbanscience.com\/"},{"@type":"ListItem","position":2,"name":"Improving dealer outcomes with defection insights"}]},{"@type":"WebSite","@id":"https:\/\/www.urbanscience.com\/#website","url":"https:\/\/www.urbanscience.com\/","name":"\u90fd\u5e02\u79d1\u5b66","description":"","publisher":{"@id":"https:\/\/www.urbanscience.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbanscience.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.urbanscience.com\/#organization","name":"\u90fd\u5e02\u79d1\u5b66","url":"https:\/\/www.urbanscience.com\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png","contentUrl":"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png","width":696,"height":696,"caption":"Urban Science"},"image":{"@id":"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.urbanscience.com\/#\/schema\/person\/dc75e2380d5f3e730f1532c731872609","name":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"}]}},"_links":{"self":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/comments?post=6755"}],"version-history":[{"count":2,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts\/6755\/revisions"}],"predecessor-version":[{"id":6779,"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/posts\/6755\/revisions\/6779"}],"wp:attachment":[{"href":"https:\/\/www.urbanscience.com\/jp\/wp-json\/wp\/v2\/media?parent=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}