{"id":4860,"date":"2024-09-06T17:07:39","date_gmt":"2024-09-06T21:07:39","guid":{"rendered":"https:\/\/www.urbanscience.com\/insightlab\/\/"},"modified":"2025-05-22T16:45:17","modified_gmt":"2025-05-22T20:45:17","slug":"why-data-and-analytics-are-key-to-effective-ev-marketing","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/","title":{"rendered":"\u30c7\u30fc\u30bf\u3068\u5206\u6790\u304c\u52b9\u679c\u7684\u306aEV\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9375\u3068\u306a\u308b\u7406\u7531"},"content":{"rendered":"

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\u300c\u30c8\u30e9\u30c3\u30af\u6240\u6709\u8005\u304cEV\u3092\u8ffd\u52a0\u3059\u308b\u30b1\u30fc\u30b9\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30c8\u30e9\u30c3\u30af\u3092\u624b\u653e\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u4f9d\u7136\u3068\u3057\u3066\u30c8\u30e9\u30c3\u30af\u306b\u975e\u5e38\u306b\u611b\u7740\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u304c\u3001EV\u3082\u8ffd\u52a0\u3057\u3066\u3044\u307e\u3059\u300d\u3068\u30de\u30bf\u30fc\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002\u300c\u3053\u308c\u306f\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u5e38\u8b58\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u79c1\u306b\u3068\u3063\u3066\u306f\u7279\u306b\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u306e1\u3064\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u8cb4\u91cd\u306a\u3053\u306e\u5206\u91ce\u306b\u8cc7\u91d1\u3092\u6295\u5165\u3059\u308b\u5834\u5408\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u300d<\/p>\n

\u52b9\u679c\u7684\u306a\u77ed\u671f\u304a\u3088\u3073\u9577\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u8a73\u7d30\u304b\u3064\u5730\u57df\u5225\u306e\u8cfc\u5165\u91cf\u30c7\u30fc\u30bf\u3068\u9ad8\u5ea6\u306a\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u904e\u5927\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u3070\u3001Urban Science \u306f\u3001OEM \u3068\u306e\u6570\u5341\u5e74\u306b\u308f\u305f\u308b\u95a2\u4fc2\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u7279\u5b9a\u306e EV \u30e2\u30c7\u30eb\u307e\u305f\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u5168\u56fd\u306e\u4e16\u5e2f\u3092\u7279\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306f\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n

\u300c\u904e\u53bb\u306e\u8ca9\u58f2\u30c7\u30fc\u30bf\u306f\u5c06\u6765\u306e\u8ca9\u58f2\u3092\u4e88\u6e2c\u3059\u308b\u4e0a\u3067\u6700\u3082\u529b\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u300d\u3068\u30de\u30bf\u30fc\u6c0f\u306f\u8a00\u3046\u3002\u300c\u305d\u308c\u304c\u79c1\u305f\u3061\u306e\u5f37\u307f\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u5404\u8cfc\u5165\u306b\u3064\u3044\u3066\u8ab0\u304c\u3001\u4f55\u3092\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u8cfc\u5165\u3057\u305f\u304b\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002\u8ca9\u58f2\u91cf\u00a0<\/a>\u500b\u4eba\u30ec\u30d9\u30eb\u307e\u3067\u30c7\u30fc\u30bf\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u7cbe\u5ea6\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u52b9\u7387\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u300d<\/p>\n

\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\u826f\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b<\/strong><\/h4>\n

\u3053\u3046\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30c7\u30fc\u30bf\u306f\u3001\u305d\u308c\u81ea\u4f53\u3067\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304c\u52a0\u308f\u308b\u3053\u3068\u3067\u3055\u3089\u306b\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Urban Science \u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u3001\u8cfc\u5165\u8005\u306e\u50be\u5411\u30b9\u30b3\u30a2\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n

\u300c\u30c7\u30fc\u30bf\u306b\u306f\u3001\u8089\u773c\u3067\u306f\u898b\u3048\u306a\u3044\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7d30\u304b\u304f\u8abf\u6574\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306a\u3089\u305d\u308c\u3092\u691c\u51fa\u3067\u304d\u307e\u3059\u300d\u3068\u30af\u30e9\u30fc\u30af\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002\u300cNetflix \u304c\u904e\u53bb\u306e\u8996\u8074\u7fd2\u6163\u306b\u57fa\u3065\u3044\u3066\u6b21\u306b\u4f55\u3092\u898b\u308b\u304b\u3092\u4e88\u6e2c\u3059\u308b\u306e\u3068\u540c\u69d8\u306b\u3001\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u6280\u8853\u306f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u7279\u5b9a\u306e\u81ea\u52d5\u8eca\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u307e\u305f\u306f\u30e2\u30c7\u30eb\u3092\u8cfc\u5165\u3059\u308b\u4e16\u5e2f\u306e\u53ef\u80fd\u6027\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001EV \u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u4e88\u6e2c\u3057\u305f\u4e16\u5e2f\u306f\u3001\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u3068\u5224\u65ad\u3057\u305f\u4e16\u5e2f\u3088\u308a\u3082 5 \u500d\u9ad8\u3044\u5272\u5408\u3067\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u3002EV \u5e83\u544a\u4e3b\u306f\u3001\u4eca\u65e5\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3053\u308c\u3089\u306e\u5206\u6790\u6a5f\u80fd\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n

\u5805\u7262\u3067\u7d99\u7d9a\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306f\u3001EV \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u304c\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u3068\u3044\u3046\u6b63\u78ba\u6027\u3001\u52b9\u7387\u6027\u3001\u8aac\u660e\u8cac\u4efb\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Urban Science \u306f\u6bce\u65e5\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u53d7\u3051\u53d6\u308b\u305f\u3081\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u66f4\u65b0\u3001\u691c\u8a3c\u3001\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u610f\u56f3\u3057\u305f\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30a2\u30fc\u30d0\u30f3 \u30b5\u30a4\u30a8\u30f3\u30b9\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3068\u58f2\u4e0a\u3092 1 \u5bfe 1 \u3067\u6c7a\u5b9a\u8ad6\u7684\u306b\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u304d\u308b\u6e2c\u5b9a\u88fd\u54c1\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u5e83\u544a\u8cbb\u304c\u58f2\u4e0a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u6700\u4f4e\u9650\u5fc5\u8981\u306a\u3053\u3068\u3067\u3059\u300d\u3068\u30af\u30e9\u30fc\u30af\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002\u300c\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3068\u5206\u6790\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3042\u308c\u3070\u3001EV \u8cfc\u5165\u5e0c\u671b\u8005\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n

EV \u5e02\u5834\u306f\u4eca\u3001\u5927\u304d\u306a\u5909\u5316\u3001\u4e0d\u78ba\u5b9f\u6027\u3001\u305d\u3057\u3066\u30c1\u30e3\u30f3\u30b9\u306e\u6e26\u4e2d\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5e02\u5834\u3092\u52b9\u7387\u7684\u304b\u3064\u6210\u529f\u88cf\u306b\u4e57\u308a\u5207\u308b\u306b\u306f\u3001\u53d7\u5bb9\u6027\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u5de7\u307f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u306e\u57fa\u76e4\u3068\u306a\u308b\u306e\u306f\u3001\u5305\u62ec\u7684\u304b\u3064\u8a73\u7d30\u306a\u8ca9\u58f2\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n

\u8a73\u7d30\u306f\u3053\u3061\u3089 \u30e1\u30c7\u30a3\u30a2\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3001 \u307e\u305f\u306f \u5c02\u9580\u5bb6\u306b\u9023\u7d61\u3059\u308b<\/a> \u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3002<\/p>","protected":false},"excerpt":{"rendered":"

This article was originally featured in Marketing Dive The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to\u00a0Urban Science\u2122, a […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4860","post","type-post","status-publish","format-standard","hentry","solution-media-performance","topic-media-optimization","resource-type-articles","resource-topic-data","resource-topic-electric-vehicles","resource-topic-media-optimization","focus-area-adtech","focus-area-manufacturer"],"acf":[],"yoast_head":"\r\nWhy data and analytics are key to effective EV marketing - Urban Science<\/title>\r\n<meta name=\"description\" content=\"The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to\u00a0Urban Science\u2122, a Detroit-based automotive consulting and technology company, combined\u00a0sales\u00a0of plug-in hybrid EVs (PHEVs) and hybrid electric (HEVs) increased 31 percent between 2023 and 2024.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why data and analytics are key to effective EV marketing - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to\u00a0Urban Science\u2122, a Detroit-based automotive consulting and technology company, combined\u00a0sales\u00a0of plug-in hybrid EVs (PHEVs) and hybrid electric (HEVs) increased 31 percent between 2023 and 2024.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/jp\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-09-06T21:07:39+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-05-22T20:45:17+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/09\/GettyImages-1788551987-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"675\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Anthony Orr\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/09\/GettyImages-1788551987-1.jpg\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/\"},\"author\":{\"name\":\"Anthony Orr\",\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916\"},\"headline\":\"Why data and analytics are key to effective EV marketing\",\"datePublished\":\"2024-09-06T21:07:39+00:00\",\"dateModified\":\"2025-05-22T20:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/\"},\"wordCount\":1104,\"publisher\":{\"@id\":\"https:\/\/www.urbanscience.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/09\/Urban-Science-and-Marketing-Dive.png\",\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/\",\"url\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/\",\"name\":\"Why data and analytics are key to effective EV marketing - Urban Science\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbanscience.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.urbanscience.com\/resources\/why-data-and-analytics-are-key-to-effective-ev-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/09\/Urban-Science-and-Marketing-Dive.png\",\"datePublished\":\"2024-09-06T21:07:39+00:00\",\"dateModified\":\"2025-05-22T20:45:17+00:00\",\"description\":\"The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. 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