{"id":3037,"date":"2023-03-22T10:00:25","date_gmt":"2023-03-22T14:00:25","guid":{"rendered":"https:\/\/www.urbanscience.com\/insightlab\/\/"},"modified":"2025-02-05T23:23:34","modified_gmt":"2025-02-06T04:23:34","slug":"urban-science-launches-industry-first-service-to-sales-conversion-analysis-empowering-automakers-to-better-measure-drive-sales-across-service-loyal-customers-with-near-real-time-data","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/urban-science-launches-industry-first-service-to-sales-conversion-analysis-empowering-automakers-to-better-measure-drive-sales-across-service-loyal-customers-with-near-real-time-data\/","title":{"rendered":"\u30a2\u30fc\u30d0\u30f3\u30b5\u30a4\u30a8\u30f3\u30b9\u306f\u3001\u696d\u754c\u521d\u306e\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u8ca9\u58f2\u3078\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3092\u958b\u59cb\u3057\u3001\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304c\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u306b\u5fe0\u5b9f\u306a\u9867\u5ba2\u5168\u4f53\u306e\u8ca9\u58f2\u3092\u3088\u308a\u9069\u5207\u306b\u6e2c\u5b9a\u3057\u3001\u4fc3\u9032\u3067\u304d\u308b\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u3002"},"content":{"rendered":"

DETROIT, March 22, 2023 \u2013 <\/strong>Urban Science\u00ae today announced the launch of its ServiceView\u2122 Service-to-Sales Analysis, which taps the power of the company\u2019s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles \u2013 including competitive-brand stores \u2013 and the value of cultivating service-department customer relationships while highlighting strategic ways to capture more service opportunities. In doing so, this new offering unlocks new levels of business clarity, and in turn efficiency and profitability, for automakers and dealerships alike.<\/p>\n

\u201cWhile the auto industry acknowledges a strong service-to-sales loop \u2013 one that keeps car buyers coming back and spending money again and again \u2013 as a foundational element of business success at both the dealership and manufacturer levels, until now, automakers have been missing the most essential building blocks in creating it: timely, accurate measurement and up-to-date competitive defection reporting,\u201d said Tom Longo, executive vice president, the Americas, Asia Pacific and Europe, Urban Science. \u201cThe Urban Science Service-to-Sales Analysis empowers OEMs and dealers to identify \u2013 and focus their sales and marketing efforts on \u2013 service-loyal customers who are still in market through a near-real time view of same- and competitive-brand defections. This is a transformative offering that will position leading manufacturers to continue to gain \u2013 and maintain \u2013 competitive advantage through visibility and capability that is simply unmatched in our industry.\u201d<\/p>\n

Available as an add-on feature within the Urban Science ServiceView\u2122 solution, which measures service performance across an automotive retail network and its dealership service departments, the company\u2019s new Service-to-Sales Analysis is the only offering in the industry that allows OEMs to measure how effectively their dealerships convert service-loyal customers to new-vehicle sales and which customers were lost to competitive brands. The analysis is Urban Science\u2019s latest offering developed to create clarity and business certainty for its clients \u2013 which include nearly every automotive OEM and over 24,000 dealers globally \u2013 and help their organizations reach new levels of business success by empowering them to:<\/p>\n