{"id":2719,"date":"2022-07-11T10:00:24","date_gmt":"2022-07-11T14:00:24","guid":{"rendered":"https:\/\/www.urbanscience.com\/insightlab\/\/"},"modified":"2025-02-05T22:48:13","modified_gmt":"2025-02-06T03:48:13","slug":"q-a-preparing-automotive-industry-world-without-browser-cookies","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/q-a-preparing-automotive-industry-world-without-browser-cookies\/","title":{"rendered":"Q&A: \u30d6\u30e9\u30a6\u30b6 \u30af\u30c3\u30ad\u30fc\u306e\u306a\u3044\u4e16\u754c\u306b\u5411\u3051\u3066\u81ea\u52d5\u8eca\u696d\u754c\u3092\u6e96\u5099\u3059\u308b"},"content":{"rendered":"

\"\"<\/p>\n

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Urban Science \u306f\u3053\u306e\u5206\u91ce\u3067\u3069\u306e\u3088\u3046\u306a\u9769\u65b0\u8005\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/h3>\n

\u30b9\u30b3\u30c3\u30c8\uff1a<\/strong> \u9577\u3044\u9593\u30013P \u30af\u30c3\u30ad\u30fc\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u53d7\u52d5\u7684\u306b\u8b58\u5225\u3059\u308b\u6700\u3082\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u306e 1 \u3064\u3067\u3057\u305f\u3002\u5b9f\u88c5\u30b3\u30b9\u30c8\u304c\u5b89\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u8ffd\u8de1\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u7c21\u5358\u3067\u3057\u305f\u3002\u5f53\u793e\u306f\u30013P \u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u6e2c\u5b9a\u306b\u5bfe\u3059\u308b AdTech \u696d\u754c\u306e\u9700\u8981\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u7c73\u56fd\u5168\u571f\u3067 OEM \u3084\u30c7\u30a3\u30fc\u30e9\u30fc\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u4e0a\u3067\u4e3b\u5c0e\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001Urban Science \u306f 2019 \u5e74\u306b 3P \u30af\u30c3\u30ad\u30fc\u304c\u4eba\u6c17\u3092\u5931\u3044\u3064\u3064\u3042\u308b\u3068\u3044\u3046\u524d\u5146\u3092\u5bdf\u77e5\u3057\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u79c1\u306f\u3001\u30af\u30c3\u30ad\u30fc\u30d9\u30fc\u30b9\u306e\u7d71\u5408\u3092\u5f15\u304d\u7d9a\u304d\u30b5\u30dd\u30fc\u30c8\u3057\u306a\u304c\u3089\u3001\u540c\u6642\u306b\u30af\u30c3\u30ad\u30fc\u306e\u306a\u3044\u4e16\u754c\u306b\u5099\u3048\u308b\u305f\u3081\u306b\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u518d\u69cb\u6210\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n

Urban Science \u306e\u30e1\u30c7\u30a3\u30a2 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u300c\u76f8\u4e92\u904b\u7528\u53ef\u80fd\u306a ID \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u3059\u3079\u3066\u306e ID \u30b9\u30da\u30fc\u30b9\u3067\u30e1\u30c7\u30a3\u30a2 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u3053\u306e\u524d\u4f8b\u306e\u306a\u3044\u79fb\u884c\u4e2d\u306e Cookie \u304c\u542b\u307e\u308c\u307e\u3059\u304c\u3001AdTech \u30b5\u30d7\u30e9\u30a4 \u30c1\u30a7\u30fc\u30f3\u3067\u4e00\u822c\u7684\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6e96\u62e0\u306e ID \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b0\u3057\u3044 ID \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u3068\u540c\u3058\u5229\u70b9 (\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u6a5f\u80fd\u306a\u3069) \u3092\u3044\u304f\u3064\u304b\u63d0\u4f9b\u3057\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u900f\u660e\u6027\u3068\u3088\u308a\u53b3\u683c\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5236\u5fa1\u3067\u52d5\u4f5c\u3057\u307e\u3059\u3002<\/p>\n

\u4e3b\u8981\u30d6\u30e9\u30a6\u30b6\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u30b5\u30dd\u30fc\u30c8\u3092\u505c\u6b62\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u4e00\u6642\u7684\u307e\u305f\u306f\u8a8d\u8a3c\u3055\u308c\u3066\u3044\u306a\u3044\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u4f9d\u5b58\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6301\u7d9a\u6027\u306f\u4f4e\u4e0b\u3057\u307e\u3059\u3002Urban Science \u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u5148\u982d\u306b\u7acb\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/h3>\n

\u30b9\u30b3\u30c3\u30c8\uff1a<\/strong> \u79c1\u305f\u3061\u306f\u3001\u540c\u3058\u8003\u3048\u3092\u6301\u3064\u30c7\u30fc\u30bf \u30b3\u30e9\u30dc\u30ec\u30fc\u30bf\u30fc\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9023\u643a\u3057\u3066\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u304b\u3089\u3001\u4e0a\u3067\u8aac\u660e\u3057\u305f ID \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3088\u3046\u306a\u3001\u3088\u308a\u8010\u4e45\u6027\u304c\u3042\u308a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u4fdd\u8b77\u3055\u308c\u305f ID \u3078\u3068\u79fb\u884c\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e ID \u30bf\u30a4\u30d7\u306f\u3001\u8a8d\u8a3c\u3055\u308c\u305f\u500b\u4eba\u8b58\u5225\u60c5\u5831 (PII) \u304b\u3089\u6d3e\u751f\u3057\u3066\u3044\u308b\u305f\u3081\u8010\u4e45\u6027\u304c\u3042\u308a\u3001\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u4fdd\u8b77\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30cf\u30c3\u30b7\u30e5 ID \u306f\u3001PII \u3092\u4e00\u65b9\u5411\u30cf\u30c3\u30b7\u30e5\u304a\u3088\u3073\u30bd\u30eb\u30c8\u95a2\u6570\u3067\u51e6\u7406\u3057\u3066\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u95a2\u6570\u306f\u3001PII \u3092\u96e3\u8aad\u5316\u3055\u308c\u305f\u5024\u306b\u5909\u63db\u3057\u307e\u3059\u3002\u30bd\u30eb\u30c8\u306f\u3001\u30cf\u30c3\u30b7\u30e5\u5316\u3059\u308b\u524d\u306b PII \u306b\u8ffd\u52a0\u3055\u308c\u308b\u30e9\u30f3\u30c0\u30e0\u306a\u5024\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u304c\u518d\u8b58\u5225\u3055\u308c\u308b\u306e\u3092\u3055\u3089\u306b\u9632\u304e\u307e\u3059\u3002\u540c\u3058 PII \u3068\u30bd\u30eb\u30c8\u3092\u540c\u3058\u6697\u53f7\u5316\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u51e6\u7406\u3059\u308b\u3068\u3001\u5e38\u306b\u540c\u3058\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u30aa\u30fc\u30d7\u30f3 \u30a6\u30a7\u30d6\u4e0a\u306e\u5e83\u544a\u306b\u4f7f\u7528\u3059\u308b\u5b89\u5168\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044 ID \u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30a2\u30d7\u30ea\u3084\u30cb\u30e5\u30fc\u30b9 \u30b5\u30a4\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3059\u308b\u5834\u5408\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u78ba\u5b9f\u306b\u8b58\u5225\u3067\u304d\u308b\u8a8d\u8a3c\u60c5\u5831 (\u30e1\u30fc\u30eb \u30ed\u30b0\u30a4\u30f3\u306a\u3069) \u3092\u4f7f\u7528\u3057\u3066\u30ed\u30b0\u30a4\u30f3\u3057\u307e\u3059\u3002ID \u306b\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u308b\u3068\u3001\u500b\u4eba\u3092\u8fd1\u4f3c\u3059\u308b Cookie \u3067\u306f\u306a\u304f\u3001\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u7d50\u679c\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3055\u308c\u305f\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u306a\u308a\u307e\u3059\u3002Urban Science \u306f\u3001\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u305f\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6e2c\u5b9a\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u5c06\u6765\u306b\u6700\u9069\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306b\u30c7\u30fc\u30bf\u3068\u516c\u6b63\u306a\u4fa1\u5024\u306e\u4ea4\u63db\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u5e83\u544a\u306e\u52b9\u7387\u5316\/\u6291\u5236\u306e\u5f62\u3067\u63d0\u4f9b\u3055\u308c\u3001\u3059\u3067\u306b\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u306f\u5909\u5316\u3092\u5acc\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u81ea\u52d5\u8eca\u30d3\u30b8\u30cd\u30b9\u306e\u79d1\u5b66\u8005\u3068\u3057\u3066\u3001\u3069\u3046\u3059\u308c\u3070\u5b89\u5fc3\u3057\u3066\u3067\u304d\u308b\u3060\u3051\u7c21\u5358\u306b\u79fb\u884c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b?<\/h3>\n

\u30b9\u30b3\u30c3\u30c8\uff1a<\/strong> \u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u79c1\u305f\u3061\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u300c\u4e0a\u6d41\u300d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9023\u643a\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u79c1\u305f\u3061\u306e\u53d6\u308a\u7d44\u307f\u306e\u6069\u6075\u3092\u3001\u610f\u8b58\u3059\u308b\u3053\u3068\u306a\u304f\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002\u79fb\u884c\u671f\u9593\u4e2d\u3082\u3001Cookie \u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u6e2c\u5b9a\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u7d99\u7d9a\u3057\u307e\u3059\u304c\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5354\u529b\u8005\u3068\u7a4d\u6975\u7684\u306b\u9023\u643a\u3057\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u308a\u8010\u4e45\u6027\u304c\u9ad8\u304f\u8a8d\u8a3c\u3055\u308c\u305f ID \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306f\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u307e\u3059\u304b?<\/h3>\n

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\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 (CT) \u3082\u5fa9\u6d3b\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002CT \u306f\u3001\u7279\u5b9a\u306e\u95a2\u5fc3\u306e\u3042\u308b\u30c8\u30d4\u30c3\u30af (\u30b9\u30dd\u30fc\u30c4 \u30da\u30fc\u30b8\u3084\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u306a\u3069) \u306e\u8fd1\u304f\u306b\u5e83\u544a\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c Urban Science \u306a\u3069\u306e\u4fe1\u983c\u3067\u304d\u308b\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u6e2c\u5b9a\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u3092\u559c\u3076\u7406\u7531\u306f\u3001\u3053\u308c\u3089\u306e\u5909\u66f4\u3092\u6050\u308c\u308b\u7406\u7531\u3088\u308a\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n

\n

\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u3001\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3001\u30a2\u30fc\u30d0\u30f3\u30b5\u30a4\u30a8\u30f3\u30b9\u304c\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306a\u3069\u306b\u3064\u3044\u3066\u3054\u8cea\u554f\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30b9\u30b3\u30c3\u30c8\u30af\u30e9\u30fc\u30af\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002 sclark@urbanscience.com<\/a>.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands \u2013 including the OEMs, dealers and AdTech companies we serve \u2013 to create […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2719","post","type-post","status-publish","format-standard","hentry","type-article","topic-media-optimization","resource-type-articles","resource-topic-data","resource-topic-media-optimization","focus-area-adtech"],"acf":[],"yoast_head":"\r\nQ&A: Preparing the Automotive Industry for a World Without Browser Cookies - Urban Science<\/title>\r\n<meta name=\"description\" content=\"The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands \u2013 including the OEMs, dealers and AdTech companies we serve \u2013 to create meaningful interactions with their target audiences.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/insightlab\/q-a-preparing-automotive-industry-world-without-browser-cookies\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Q&A: Preparing the Automotive Industry for a World Without Browser Cookies - 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