{"id":1703,"date":"2021-02-05T17:31:06","date_gmt":"2021-02-05T22:31:06","guid":{"rendered":"https:\/\/www.urbanscience.com\/in-market-shoppers-online-behavior-unlocked\/"},"modified":"2025-02-05T23:02:34","modified_gmt":"2025-02-06T04:02:34","slug":"in-market-shoppers-online-behavior-unlocked","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/in-market-shoppers-online-behavior-unlocked\/","title":{"rendered":"\u5e02\u5834\u306b\u3044\u308b\u8cb7\u3044\u7269\u5ba2\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u3092\u89e3\u660e"},"content":{"rendered":"<p>During the coronavirus pandemic, many of us find ourselves online more \u2013 browsing, connecting with friends, or simply passing time \u2013 but how much more is more? In a recent Urban Science online study, we found adults are spending nearly 8 hours a week on websites and 6 hours on social media\/streaming videos on average. In particular, we found that those intending to acquire a vehicle in the next year or in the next three months spend slightly less time on websites and more time streaming videos. This is great news for Automotive Marketers trying to capture additional wandering eyes.<\/p>\n<p>Our Harris Poll study* also showed that more than half of consumers (including those who intend to purchase a vehicle in the next year or sooner) are spending time on e-commerce and news websites weekly. Of those adults looking to purchase in the next year or so, 2 of 5 are spending time on special interests, entertainment, and sports websites. E-commerce sites, like Amazon, eBay, and Etsy, are the most likely to be visited.<\/p>\n<h6><em>*Urban Science Harris Poll Collaboration Study, &#8220;Continuing Through COVID: Are Consumer Car Buying Intentions Changing All That Much?&#8221;, 2020<\/em><\/h6>\n<hr \/>\n<h3>Both those intending to purchase in the next three months and those in the next year spend 64% of their web activity on e-commerce sites.<\/h3>\n<hr \/>","protected":false},"excerpt":{"rendered":"<p>During the coronavirus pandemic, many of us find ourselves online more \u2013 browsing, connecting with friends, or simply passing time \u2013 but how much more is more? In a recent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1703","post","type-post","status-publish","format-standard","hentry","type-blog","solution-media-performance","resource-type-articles","resource-topic-consumer","resource-topic-data","resource-topic-media-optimization","focus-area-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>In-Market Shoppers Online Behavior Unlocked - Urban Science<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"In-Market Shoppers Online Behavior Unlocked - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"During the coronavirus pandemic, many of us find ourselves online more \u2013 browsing, connecting with friends, or simply passing time \u2013 but how much more is more? In a recent [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/jp\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-02-05T22:31:06+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-02-06T04:02:34+00:00\" \/>\r\n<meta name=\"author\" content=\"Anthony Orr\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\"},\"author\":{\"name\":\"Anthony Orr\",\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916\"},\"headline\":\"In-Market Shoppers Online Behavior Unlocked\",\"datePublished\":\"2021-02-05T22:31:06+00:00\",\"dateModified\":\"2025-02-06T04:02:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\/\/www.urbanscience.com\/#organization\"},\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\",\"url\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\",\"name\":\"In-Market Shoppers Online Behavior Unlocked - Urban Science\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbanscience.com\/#website\"},\"datePublished\":\"2021-02-05T22:31:06+00:00\",\"dateModified\":\"2025-02-06T04:02:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/in-market-shoppers-online-behavior-unlocked\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.urbanscience.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In-Market Shoppers Online Behavior Unlocked\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbanscience.com\/#website\",\"url\":\"https:\/\/www.urbanscience.com\/\",\"name\":\"Urban Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.urbanscience.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbanscience.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbanscience.com\/#organization\",\"name\":\"Urban Science\",\"url\":\"https:\/\/www.urbanscience.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png\",\"contentUrl\":\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2024\/02\/urbanscience-social-696.png\",\"width\":696,\"height\":696,\"caption\":\"Urban Science\"},\"image\":{\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916\",\"name\":\"Anthony Orr\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In-Market Shoppers Online Behavior Unlocked - Urban Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbanscience.com\/jp\/insightlab\/in-market-shoppers-online-behavior-unlocked\/","og_locale":"ja_JP","og_type":"article","og_title":"In-Market Shoppers Online Behavior Unlocked - Urban Science","og_description":"During the coronavirus pandemic, many of us find ourselves online more \u2013 browsing, connecting with friends, or simply passing time \u2013 but how much more is more? 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