{"id":1702,"date":"2020-12-11T16:12:39","date_gmt":"2020-12-11T21:12:39","guid":{"rendered":"https:\/\/www.urbanscience.com\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/"},"modified":"2025-02-05T23:02:59","modified_gmt":"2025-02-06T04:02:59","slug":"offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it","status":"publish","type":"post","link":"https:\/\/www.urbanscience.com\/jp\/resources\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/","title":{"rendered":"\u30aa\u30d5\u30e9\u30a4\u30f3\u8ca9\u58f2\u6e2c\u5b9a\uff1a\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u9069\u5408\u3057\u3001\u306a\u305c\u305d\u308c\u304c\u5fc5\u8981\u306a\u306e\u304b"},"content":{"rendered":"<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u8ca9\u58f2\u306b\u3088\u308b\u30c7\u30b8\u30bf\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u6e2c\u5b9a\u306f\u3001\u3053\u308c\u307e\u3067\u81ea\u52d5\u8eca\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u8ab2\u984c\u3068\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u304c\u5229\u7528\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u5b9f\u884c\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30a4\u30d9\u30f3\u30c8\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3 \u30a4\u30d9\u30f3\u30c8\u3078\u306e\u63a5\u7d9a\u304c\u6b20\u843d\u3057\u3066\u3044\u305f\u308a\u3001\u906e\u65ad\u3055\u308c\u3066\u3044\u305f\u308a\u3057\u3066\u3044\u307e\u3057\u305f\u3002Urban Science \u304c\u81ea\u52d5\u8eca\u8ca9\u58f2* \u30c7\u30fc\u30bf\u3092\u3088\u308a\u9ad8\u901f\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u63a5\u7d9a\u3092\u69cb\u7bc9\u3057\u305f\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u30c7\u30b8\u30bf\u30eb\u6295\u8cc7\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u8ca9\u58f2\u306b\u4e0e\u3048\u3066\u3044\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u306e\u7591\u554f\u306b\u7b54\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30d6\u30ed\u30b0\u5168\u6587\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Offline-Sales-Measurement-Media-Performance-Blog-1.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1859\" src=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1.jpg\" alt=\"\" width=\"1513\" height=\"627\" srcset=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1.jpg 1513w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1-600x249.jpg 600w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1-1400x580.jpg 1400w, https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1-768x318.jpg 768w\" sizes=\"auto, (max-width: 1513px) 100vw, 1513px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><a href=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Offline-Sales-Measurement-Media-Performance-Blog-1.pdf\">\u30d6\u30ed\u30b0\u3092\u8aad\u3080<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Measuring digital media with offline sales has historically been a challenge for automotive advertisers. The data has either been unavailable, too delayed to be actionable, or the connection from online [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1702","post","type-post","status-publish","format-standard","hentry","type-blog","solution-media-performance","resource-type-articles","resource-topic-consumer","resource-topic-data","resource-topic-media-optimization","focus-area-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Offline sales measurement: How it fits and why you need to have it - Urban Science<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.urbanscience.com\/jp\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\" \/>\r\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Offline sales measurement: How it fits and why you need to have it - Urban Science\" \/>\r\n<meta property=\"og:description\" content=\"Measuring digital media with offline sales has historically been a challenge for automotive advertisers. The data has either been unavailable, too delayed to be actionable, or the connection from online [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.urbanscience.com\/jp\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Urban Science\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-12-11T21:12:39+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-02-06T04:02:59+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1513\" \/>\r\n\t<meta property=\"og:image:height\" content=\"627\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Anthony Orr\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\"},\"author\":{\"name\":\"Anthony Orr\",\"@id\":\"https:\/\/www.urbanscience.com\/#\/schema\/person\/73ee0da2d612ae3b05d73582066d1916\"},\"headline\":\"Offline sales measurement: How it fits and why you need to have it\",\"datePublished\":\"2020-12-11T21:12:39+00:00\",\"dateModified\":\"2025-02-06T04:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\/\/www.urbanscience.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbanscience.com\/wp-content\/uploads\/2020\/12\/Untitled-1.jpg\",\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbanscience.com\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\",\"url\":\"https:\/\/www.urbanscience.com\/insightlab\/offline-sales-measurement-how-it-fits-and-why-you-need-to-have-it\/\",\"name\":\"Offline sales measurement: How it fits and why you need to have it - 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